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Construction of Teachers' Personal Commitment Scale: Validity and Reliability Analysis
Indian Streams Research Journal, Vol-3(12), pp.1-6. ISSN-2230-7850 -
Construction of Virtual Simulation Practice Teaching Platform for Business Majors Based on Fuzzy Control Algorithm
Simulation plays an important role in control research. Information technology and various related technologies, the research of simulation technology is also deepening. At present, there is no unified platform for the design and simulation of adaptive fuzzy controller, and the simulation algorithms of various controllers are different. With the strong advocacy of national education departments, virtual simulation technology has been widely used in academic education, and has gradually become an important means to improve traditional teaching. Cross-professional comprehensive training of business has almost become the preferred course of combining theory with practice in general colleges and universities. It requires students from different majors to participate together, cooperate and communicate deeply in teams, and compete and confront each other among groups, which helps to improve graduates' innovative and entrepreneurial ability. Through teaching practice, the design of teaching system, the joint training between schools and enterprises, and the consideration of virtual and actual combat are further improved. Explain the teaching application of virtual simulation experiment teaching platform. The virtual simulation experiment teaching platform is convenient for students to complete intelligent control experiments, and carry out secondary development and innovative experiments. 2023 IEEE. -
Consumer Adoption Behaviour of Smart, Green, and Sustainable Building Materials for Future Cities and Environment: Extension of UTAUT 2 Model
This study explores various factors that influence the consumers intention to adopt smart, green, and sustainable building materials in Bangalore city, Karnataka, India. The purpose of this study is to evaluate how consumers actual adoption behaviour of smart, green, and sustainable building materials is influenced by their behavioural intentions. A standardized questionnaire was utilized to collect data from 382 homebuilders in Bangalore as part of a descriptive research study. A simple random sampling technique was used along with Structural equation modelling (SEM) was employed to test hypotheses framed. Findings indicate that availability and accessibility, awareness, epistemic values, and technology adoption propensity all positively affect subjective norms. Subjective norms positively impact behavioural intention and adoption behaviour. However, challenges in adoption influenced subjective norms negatively, thus hindering consumer adoption. Awareness had the greatest influence on subjective norms, emphasizing the need for increasing consumer awareness. Subjective norms successfully mediated the relationship between independent factors impacting behavioural intention and adoption behaviour. Significant indirect effects of awareness via subjective norms on Behavioural intention were observed. This study highlights the need of increasing social awareness and cultivating a positive view of social expectations in order to promote the widespread use of smart, green, and sustainable building materials, which will eventually result in long-term sustainable cities and surroundings. 2024 The Author(s). -
CONSUMER BUYING PSYCHOLOGY AND BRAND PERCEPTION: INFLUENCE OF WORD OF MOUTH COMMUNICATION
Word-of-mouth Communication (WOM) has recently gained momentum in almost every operating industry in the world. WOM can be seen as a firms intentional influencing of consumer-to-consumer communications about the firms products. This studys primary objective was to determine whether there was any significant relationship between Word-of-mouth communication and Consumer buying behaviour specificity to the Indian cosmetics industry. The study was conducted with a sample size of 163 women, hailing mainly from South Indian cities, out of which Bangalore was predominant. The results of this study are to the Indian urban/metro population. The research eventually concluded a significant correlation between WOM and Consumer buying Behaviour, wherein consumer behaviour was measured in terms of Brand Perception, Search & Evaluation effort, and Risk Reduction. WOMs correlation with each of these aspects was positive and high, indicating a direct and strong relationship. 2020. All Rights Reserved. -
Consumer Characteristics and Consumption Patterns of Soft Drinks
A soft drink is generally treated as very common product aimed at a very casual consumption. Normally, not much of attention is paid to this product, which has almost become 'commoditized'. But, a deeper and more careful observation would reveal that soft drinks are strong demographic descriptors of their consumers. Key insights into the characteristics and consumption patterns of consumers can be obtained through an incisive study of the soft drinks market. This research paper makes a concerted effort at unearthing the demographic details and consumption contours of the soft drink users in Kanpur, Agra, Varanasi, Allahabad, and Lucknow - the five representative cities of Uttar Pradesh, the most populous state of India. It has been conclusively established through this research that the residents of these five cities - which are demographically similar in nature - exhibit varying consumption patterns when it comes to soft drinks. It was also found that demographic variables like age, gender, educational qualification, income, and marital status do not significantly impact the consumption of soft drinks, whereas employment status is a key influencer of the same. 2021 IEEE. -
Consumer ethnocentrism and buying intentions on OTT platforms
This research delves into how OTT platforms are transforming media consumption patterns and explores the role of consumer ethnocentrism in shaping buying behaviors within this context. Through a literature review and quantitative research methodology using a Likert-scale questionnaire, the study investigates the relationship between consumer ethnocentrism, buying intentions, and various influencing factors on OTT platforms. Contrary to expectations, the findings show that consumer ethnocentrism has minimal impact on buying behavior. Instead, factors such as price, content variety, personalized recommendations, cultural alignment, ease of platform usage, familiarity with foreign content, and language preferences are crucial in determining viewers' buying intentions. The chapter concludes by recommending that OTT platforms integrate cultural sensitivities into their strategies to better cater to diverse viewer preferences, thereby enhancing market competitiveness and audience engagement. 2024, IGI Global. -
Consumer perception and acceptance of minute maid pulpy orange in puducherry
International Journal of Management & Business Studies, 3 (2), pp. 119-121. ISSN-2230-2463 -
Consumer perception and factors influencing consumption of millets
Consumers purchase intention and preferences are influenced by price, quality, health-related benefits, and awareness about the product. This paper aims to know and understand the consumer perception of millets and to recognize the factors that influence their purchase. The primary data was collected through an online questionnaire covering fourteen districts of Kerala, India. Factor Analysis, Friedman test, T-test, and One-way ANOVA were used for testing the objectives and hypothesis. Factors identified were grouped as perceived value, essential nutrients, and a healthy lifestyle. Friedman test revealed that there wasa significant difference among the mean values of most nutritious cereals, and maize was the most preferred cereal over others in Kerala. Based on the findings, the study recommends certain strategies like food manufacturing companies could introduce variety of millet-based snacks. In addition to this, the concerned food and health department could also devise certain policies that would be aimed at promoting millet-based food. 2022, Kerala Agricultural University. All rights reserved. -
Consumer Perception of Internet Banking and Mobile Banking Using Twitter Analytics
Mobile and internet banking have introduced a new way of monetary transactions without the need for physical presence. This research proposes to analyze the sentiments of people regarding digital transactions, mobile, and internet banking. The explosion of internet usage and the huge funding initiatives in electronic banking have drawn the attention of researchers towards internet and mobile banking. This study focuses on customer value perceptions of the internet and mobile banking in India. The recent and forecasted Digital India scheme shows high growth in e-banking in India. The demographic, attitudinal, and behavioral characteristics of mobile bank users were examined. In this study, datasets obtained from Twitter were used. After extensive and repeated analysis, it is found that both mobile and internet banking are well received; the number of positive tweets, especially regarding mobile banking, is much higher than that of internet banking. This leads to the interpretation that people find mobile banking easier and safer, especially during the ongoing COVID-19 pandemic. 2022 Information Resources Management Association. All rights reserved. -
Consumer preference towards private label brands with reference to retail apparel in India
As majority of the present day consumers are considering brands as an important element in their choice of decision making while purchasing, it is pertinent that sellers should capitalize on the type of brands they are offering to consumers. Both private labels and global brands have their own advantages and disadvantages over each other mainly in terms of pricing and quality factors. However, the main motive the consumers are looking forward is to buy a product which would effectively satisfy their requirements. If they find a product which satisfies their needs effectively, they buy it irrespective of whether it is a private label or a global brand. Even the price of the product may not be a major factor in such a case. This study focused on the preference and intention among consumers towards buying of private label products, especially retail apparel products. This study examined the causal relationships between six antecedents of customer perceived preference identified in this study as fashion consciousness, attitude, store image, price, quality, and store loyalty with regard to the purchase intention of private label brand apparels. The model was evaluated using data collected from 292 customers from different malls in Bangalore in 2016-17. The findings revealed that customers attitude played a significant role in their purchase behaviour towards private label brand apparels. 2019, Associated Management Consultants Pvt. Ltd. All Rights Reserved. -
Consumer preference towards private label brands with reference to retail apparel in India /
Indian Journal of Marketing, Vol.49, Issue 7, pp. 49-66, ISSN No: 0973-8703. -
Consumer response towards personalised pricing strategies in online marketing
E-tailers are now capable of customising prices for an individual buyer or a group of buyers who exhibit similar behavioural traits and perceived ability to pay. Tailoring prices based on personal information may evoke unanticipated reactions as it could infringe users privacy and hurt fair price perceptions. To investigate the potential impact of positive and negative online personalised pricing situations, this study conducted a controlled experiment to observe the changes in consumer behaviour in a personalised pricing context. Seven hundred and twenty responses were collected from thriving online-active communities in India and Malaysia, both countries with high growth of e-commerce activities. Consumers reaction towards fair price, customer loyalty, privacy concern, purchase satisfaction; and the influence of these constructs on post purchase behaviours such as repurchase intentions, revenge intentions and strategic purchase intentions were analysed using PLS SEM modelling. Results indicate online consumers in both countries have high privacy concerns, and as it increased, their repurchase intentions decreased correspondingly. Strategic purchase intentions and revenge intentions increased regardless of positive and negative purchase situations, while purchase satisfaction mediates fair price perceptions and repurchase intentions. Copyright 2021 Inderscience Enterprises Ltd. -
Consuming Identities in Foodways
[No abstract available] -
Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis
The poor people segment has gained considerable scholarly attention, particularly after eight scholars established it as an untapped market. This study attempts to understand the nine consumption behaviours of a poor consumer. Therefore, we collate 384 scholarly papers indexed in the Scopus database, published during the period 19752020. Both evaluative and bibliometric relationship techniques, namely, Biblioshiny and VOSviewer, are utilized to understand the domains progress in the past 45 years. Besides this, content analysis is conducted via hand search to identify the most utilized research methods, popularly applied theories and most explored contexts. Results show that research in this field has grown exponentially, particularly after 2007, with research focusing on low-income consumers, bottom-of-pyramid consumers and mobile money users. The findings indicate this domain demonstrates skewed development, and there is a huge room for future studies. 2022 Fortune Institute of International Business. -
Consumption of antibiotics as self-medication from over-the-counter purchase: An empirical study
Objective: The primary objective of this study is to find the reasons behind the practice of self-medication (SM) by the people with over-the-counter (OTC) drugs which are usually available in all medical stores. Methods: This article presents an empirical view of SM practice with OTC drugs. The research design of the study is descriptive, and the population of the study is customers who buy OTC drugs. The target population of this research is the common public who are all having the possibility to consume OTC drugs ever. The sampling technique used for this study is a systematic random sampling, and the sample size is 144. An instrument used for collecting data is a self-administered questionnaire and personal interview with the pharmacists. The data were analyzed using descriptive statistics. Results: The study results that most of the OTC customers consider SM is not a good practice, even though they practice SM of antibiotics in certain circumstances, due to reasons such as time-saving, convenience, cost saving, avoid waiting time to consult a doctor, easy and quick availability of antibiotics in neighbourhood drug stores, etc. Conclusion: The study concludes the reasons behind the SM practice and some remedies to overcome OTC drug-related problems from SM. 2017 The Authors. Published by Innovare Academic Sciences Pvt Ltd. -
Contemplating hair: Many shades of hair oppression in India
What is it like to be a woman with wavy/curly hair in a country like India? Although hair stories are different for different women, one common hair story for all Indian women with wavy/curly hair is moments of insecurity regarding the normalcy and beauty appeal of their hair. Aside from the discrimination faced due to the texture of hair, Indian women also face restrictions and suffocations in terms of creative self-expression of hair. This chapter presents an overview of the hair culture in India from a historical perspective along with religious narratives. The nature of hair discrimination of women in India is discussed and the chapter also shed light on institutionalised illogical restrictions. The author's personal hair stories will serve as an example to underline the complexity of hair discrimination in India. 2024, IGI Global. All rights reserved. -
Contemporary ethnobotany of pastoralism in semi-arid Deccan region-Koppal district, Karnataka, India
The aim of the current study is on ethnobotanical survey carried out in Koppal district of Karnataka, India. Study focused on exploration of traditional knowledge and pastoral practices of particular communities where livestock rearing activity is potent and use of ethnomedicinal plants in daily livelihood. The landscape was diverse in nature covering semi-arid to modest tropical climate, and unique topography encourage for wide range of vegetation useful for caters to feed the livestock. Methodology used for the study by participant observation, interviews, and transect walks, the study identified 48 plant species from 20 families, with Fabaceae and Poaceae being the most prevalent. These families play a vital role in providing nutritious fodder for livestock and sustaining pastoralists livelihoods. The study resulted pastoralists ethno-veterinary knowledge, where specific plants are used to treat cattle ailments and reflecting their deep understanding of traditional herbal remedies. However, the research finding revealed that some traditional knowledge may be diminishing with the younger generation, stressing the importance of knowledge preservation and transfer. The study underscores the potential benefits of integrating traditional practices with scientific research to optimize the selection and utilization of valuable fodder and veterinary plants. It is evident remarks to add up in the scientific data by collaboration between indigenous communities and scientific institutions for sustainable resource management. 2023, Indian journals. All rights reserved. -
Contemporary Indian Way of Settling Down: Emerging Adults Perspective
Settling down in India historically entailed a culturally constructed notion for individuals, focusing on marriage. An exploration of the modern Indian idea of Settling down was explored in light of the driving forces of globalization and increased migration. The current study explored the concept of Settling down among emerging adults aged between 18 and 29 years who had migrated within the borders of India for education or employment purposes. To this end, semi-structured interviews were conducted. The reflexive thematic analysis method was employed for analysing the data. Emerging themes unveiled that despite marriage being endorsed by a few of the participants, co-habiting relationships were convenient and burden-free. Employment, financial independence, and professional stability emerged as the primary markers of Settling down among migrant emerging adults. It was also recognized that migration had a critical impact on peoples decisions about settling down.. 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. -
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CONTENT ANALYSIS OF EDUCATION NEWS AND SPECIAL FEATURES - A CASE STUDY ON TIMES OF INDIA
Education, in any form of media is an aspect for the audience and it is immensely newsworthy. When the broadcast media counterparts are dominating the print scene, it is important that the newspapers introduce new sections to attract the audience and increase readership. Times of India, the leading Indian English daily is known for its innovative features and stylish presentation. The researcher will look at the serious side of the newspaper and try to establish the efforts and the ideas gone behind covering the education subject and establishing a trust between its readers on education. The researcher will try to identify and analyze the different kinds of features and articles which are constantly placed for the education section and which are different from any other daily newspaper. The paper tries to find out how effective these segments on education can be on the readers.