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Factors influencing purchase intention of online shopping customers: A review of the existing literature
The rapid digital transformation, especially on the internet, has provided businesses with unprecedented opportunities for global expansion. This shift has revolutionized marketing, replacing costly and labour-intensive efforts with cost-effective digital strategies. E-commerce platforms facilitate this process by offering an interactive interface for users to post reviews, comments, and questions, thus enhancing the decision-making experience. Understanding customer purchase intention is vital in this digital age, as it's shaped by various antecedent factors, with digital word-ofmouth (eWOM) being a significant influencer. However, the relationship between eWOM and purchase intention remains underexplored. This chapter reviews 60 previous studies, shedding light on the factors affecting online customers' purchase intentions. The study identifies research gaps, setting a clear direction for future investigations. 2024, IGI Global. All rights reserved. -
Harmonizing financial systems for a greener future: Exploring sustainable finance strategies in India
Sustainable finance represents the next biggest transformation in the financial sector to aid the process of sustainable development. Sustainable finance comprises traditional investment which provides financial profits as well as financing the projects or investments that have social, economic and governance impact. The transition from traditional investment to sustainable finance is underway in different markets at different capacities. This study seeks to examine the performance of sustainability indices representing sustainable finance in the Indian and global markets by analysing returns. It was found that sustainable finance gained significant appreciation in the Indian market. In comparing the performance of sustainability indices in developing and developed markets, there was no development divide identified. In this path towards widespread adoption of sustainable finance, data science as a field also provides promising applications for facilitating this transformation. 2024, IGI Global. All rights reserved. -
The role of incentives in fostering green behaviour among the emerging workforce
Green behaviour refers to those behaviours that are pro-environmental in nature. Green behaviour is essential in an organization to ensure that the organization is meeting its organizational sustainability. Employees at all levels must support and participate in green behaviour. One way of encouraging employees to participate in green behaviour is by inducing them through incentives. This chapter dwells on why it is important to introduce green incentives in the workplace to encourage green behaviour. A short survey was conducted among employees in the Indian subcontinent to understand whether incentives can act as a catalyst in motivating green behaviour in the organization. It explores the advantages and disadvantages of bringing green incentives in the organization and the guidelines a company must keep in mind while designing an attractive green incentive system to motivate employees to engage in green behaviour 2024, IGI Global. All rights reserved. -
Securing her digital footprint: AI for women's safety
This chapter emphasizes the importance of artificial intelligence (AI) tools, analysis about the existing AI tools, and recommendations for future AI tools for women's safety. AI is experiencing significant growth and influence in the current era. Several key trends and developments highlight the role of AI in various domains: AI is being used for medical diagnosis, drug discovery, and patient care. Machine learning models are helping doctors analyse medical images, predict disease outcomes, and personalize treatment plans. Self-driving cars and drones are utilizing AI algorithms for navigation, obstacle detection, and decision-making. These technologies are advancing transportation and logistics. Natural language processing models like GPT-3 are transforming language-related tasks, from chatbots and virtual assistants to content generation, translation, and sentiment analysis. This chapter highlights the AI tools that exist for women's safety in the digital world and future apps needs for the same. 2024, IGI Global. All rights reserved. -
Fostering mindfulness and compassion: Strategies, benefits, and challenges
The integration of compassion, mindfulness, and service learning in higher education is emphasized in this abstract via an all-encompassing theoretical framework. Educators are assisted in the development of transformative learning experiences by utilizing service learning frameworks, compassion education models, contemplative pedagogy, transformative learning theory, and holistic education paradigms. Civic responsibility, self-awareness, and critical reflection are emphasized within the framework. By traversing this conceptual terrain, educators make a valuable contribution to the comprehensive growth of pupils, nurturing individuals who are conscientious, empathetic, and socially accountable, thereby equipping them to confront the intricacies of existence. 2024, IGI Global. -
Role of medicinal plants against cancer
Cancer is a fatal disease where uncontrolled multiplication of cells occurs in the body. Radiation therapy, Chemotherapy, and medications are some of the procedures for treating cancer infections, but they are expensive, and the cure is ineffective. Usage of plants for the treatment of cancer can be one of the effective processes as the phytochemical compounds in these plants have the potential of alleviating various malignancies that includes cancer. The phytochemical compounds found in the plants have the medicinal properties like anti-inflammation, apoptotic, anti-oxidative to treat various disease include the cancer. The following chapter will be about the Indian medicinal plants such as Carica papaya, Glycyrrhiza glabra, Morinda citrifolia, Azadirachta indica, Psidium guajava, and Annona reticulate, in treating the cancer and its future perspectives. 2024, IGI Global. -
The future of business management with the power of distributed systems and computing
Distributed systems and computing have emerged as key technologies for businesses seeking to improve their operations, decision-making, and customer experience. In this chapter, we examine the potential of distributed systems and computing for the future of business management. We analyze the key characteristics and advantages of distributed systems and computing for business management, including improved scalability, flexibility, and availability, as well as increased efficiency and reduced costs. We also discuss the various applications of distributed systems and computing in business management, including inventory management, supply chain optimization, customer relationship management, financial management and accounting, data analytics, decision-making, and collaboration and communication. We also explore the emerging trends and technologies in distributed systems and computing, including edge computing, blockchain, and artificial intelligence, and their potential implications for the future of business management. Furthermore, we discuss the opportunities for research and innovation in the field of distributed systems and computing, including the development of new algorithms and protocols, the exploration of novel applications, and the investigation of the social and ethical implications of distributed systems and computing. In conclusion, distributed systems and computing offer a powerful set of tools for businesses seeking to enhance their performance and competitiveness in the digital age. However, the adoption of distributed systems and computing also entails a range of challenges and risks that must be addressed through careful planning and management. By embracing the potential of distributed systems and computing while also addressing its challenges, businesses can position themselves for success in the increasingly interconnected and digital world of the future. 2024 John Wiley & Sons Ltd. All rights reserved. -
A CONCEPTUAL MODEL FOR SKILL DEVELOPMENT: A KEY DRIVER FOR INCLUSIVE GROWTH AND SUSTAINABLE DEVELOPMENT
Purpose: This chapter explores the two major schemes applicable to skill development in India: Skill Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP) and Pradhan Mantri Kaushal Vikas Yojana (PMKVY). Need for the Study: The primary objective of this research is to check the role of these schemes in enhancing the skills of socio-economically stressed community members for their livelihoods. The secondary aim is to analyse the outcomes of these schemes through a qualitative inquiry. Methodology: A survey was conducted, and the data was collected from trainees of the skill development programmes. Based on the responses, a qualitative content analysis was performed, which showed that most trainees have the thirst and urge to enhance their life skills for a minimalistic livelihood. Findings: The study concluded that though there are many schemes, only PMKVY is active. They focus on more than just youth communities. Instead, they consider individuals in different age categories. Practical Implications: The Government of India (GOI) is progressing towards a healthy economy to compete with other countries. For this mission to be achieved, skill and labour development is paramount. Appropriate training must be provided and administrated through government schemes. 2024 by P. S. Anuradha, L. Mynavathi and M. Anand Shankar Raja Published under exclusive licence by Emerald Publishing Limited. -
Encouraging sustainable living through HR initiatives
This chapter examines how human resources (HR) professionals can facilitate organizational change in the direction of environmental responsibility in the context of sustainable human resource management. HR establishes itself as a strategic catalyst for concrete transformations in employee conduct and organizational culture by implementing performance management integration, waste reduction, and sustainable commuting initiatives. The study emphasizes tangible instances, demonstrating how human resource initiatives surpass theoretical concepts to promote a dedication to environmental stewardship actively. In ecological sustainability, HR professionals serve as catalysts for organizations, imparting knowledge and devising strategies to direct progress. This thorough examination offers practical recommendations for incorporating environmentally conscious principles into the operations of organizations, thereby promoting long-term sustainability. 2024, IGI Global. All rights reserved. -
Negative consumer engagement via food delivery applications: A real concern for generation Z?
The traits of Generation Z are notable for how they define and reshape themselves in the 21st century. The current study investigates the factors that Generation Z users consider when deciding on a food application. The respondents in the current study were divided into working and nonworking groups, and the results imply that since college students are still supported financially by their parents or guardians, their main concerns are higher discounts, prices, and quantities. An in-depth and semistructured questionnaire was addressed to both groups of 15 respondents belonging to Generation Z. The stakeholders who would benefit from this research would primarily be online delivery restaurants, food application developers, academic researchers, and Generation Z cohorts. 2024, IGI Global. All rights reserved. -
Perception about inventory management and control at quick service restaurants
India's quick service restaurant market has expanded significantly in recent years. For small-scale QSRs, inventory management continues to be an essential challenge. Inventory management enhances the efficiency of business operations by influencing the stockpile and supply of essential products and materials. The research aims to highlight the importance of inventory control and management in QSRs. Primary data was collected from 120 operational QSRs in Bangalore in Karnataka and 30 from Kottayam in Kerala. It was found that most of the respondents felt that proper inventory management and control could help to improve their service quality and help to reduce costs. It has been found that the factors service, savings, and risk have a strong positive correlation with inventory cost. Several techniques and strategies like techniques for cooking with no waste, menu planning with fewer ingredients, networks for local sourcing, matching demand and supply through seasonal planning have been identified to increase the performance of QSRs. 2024, IGI Global. All rights reserved. -
Life skills for personal well-being
This investigation examines the integrative and transformative qualities of service learning in higher education, specifically focusing on its contribution to developing personal well-being-related life skills. By integrating significant community service with academic goals, service learning provides a comprehensive educational experience. Its defined components, theoretical framework, and real-world applications underscore the subject's significance. Student experiences and case studies illustrate its influence on empathy, resiliency, and communication. Strategic implementation approaches serve as a compass for purposeful undertakings. Service learning connects theoretical concepts with practical application, cultivating globally literate and socially conscious individuals who can navigate the everchanging realm of higher education. 2024, IGI Global. -
Empathy and compassion as fundamental elements of social cognition
This investigation into compassion and empathy highlights their crucial functions in social cognition, which influence engagements in various settings. Cultural dimensions underscore the significance of human connection by highlighting the societal influences that shape empathetic behaviours. The correlation between compassion, empathy, and mental health underscores their capacity to cultivate resilience. They make valuable contributions to communication and conflict resolution within interpersonal relationships. Efficacious interventions provide opportunities for individual development. Ethical considerations emphasize the importance of maintaining a delicate equilibrium between self-care and empathy. Ongoing technological and neurological research promises an expansion of applications. Cultivating kindness and compassion revolutionizes societies, ushering in an era of more significant global interdependence where mutual comprehension underpins all human engagements. 2024, IGI Global. -
Role of medicinal plants against lung cancer
Nowadays for treatment of various diseases, scientific studies are conducted using the medicinal plants of both domestic and wild for curing purpose. Every plant contain compounds that have medicinal properties and can be isolated from the plants parts. Due to plants diversity in India and use in Ayurveda, Unani and Siddha, India is known as medicinal hub. Lung cancer is the third most common cancer, that develops in lung tissue and are of two type's non-small cell lung cancer and small cell lung cancer. Many factors cause lung cancer; tobacco smoking is the prominent cause of lung cancer. The individuals who smoke have 20-30% more chance of developing lung cancer than non-smokers. The conventional treatment of lung cancer, are chemotherapy, stem cell therapy, and electrochemical treatments. Plants and the compounds present can be used for treating lung cancer. So in this chapter will focus on plants Acalypha indica, Solanum trilobatum, Justicia adhatoda, Coleus amboinicus and Piper nigrum in lung cancer treatment and on the medicinal properties. 2024, IGI Global. -
Theories and Models in AIoT: Exploring economic, behavioral, technological, psychological, and organizational perspectives
AIoT, or artificial intelligence of things, is a transformative combination of artificial intelligence and the internet of things (IoT) that has far-reaching ramifications across multiple domains. This chapter examines the theories and models underlying its development and implementation. Businesses can assess the costs, benefits, and competitive advantages of AIoT by using economic models and market dynamics. Understanding human behaviour and trust is crucial for user acceptance, while ethical considerations underpin the development of accountable AIoT applications. Data management, security, and interoperability are technical facets that architectural frameworks address. The alignment of AIoT with human needs is enhanced by cognitive models and user experience, thereby fostering well-being. Change management and organizational learning are essential for effective implementation, which fosters innovation. AIoT promotes innovation and efficiency in manufacturing, healthcare, and smart cities. 2024 by IGI Global. All rights reserved. -
Managing stress, traumatic experiences, life skill training, and leading with a purpose
This chapter examines the obstacles encountered by minority women pursuing leadership positions in K-12 education, focusing on the interconnectedness of gender and ethnicity. This work explores the intricate terrain of stress and trauma, examining particular obstacles such as marginalization and microaggressions, thereby emphasizing the necessity for specialized assistance. The chapter delivers valuable insights regarding stress management and purposeful leadership, including Mindfulness, life skill training, tension reduction, professional assistance, mentorship, and peer support. The text highlights the significance of effective stress management in cultivating a supportive educational environment. The text culminates in an appeal for empowerment, emphasizing the capacity of obstacles to be catalysts for change in the direction of inclusivity and diversity for minority women leaders who strive to shape a diverse and progressive future. 2024, IGI Global. All rights reserved. -
Exploring the Nexus: An in-depth analysis of brand activism's influence on consumer behaviour
This study delves into the intricate relationship between brand activism and consumer behavior, aiming to unravel the nuanced dynamics that underlie contemporary market influences. Employing a comprehensive analysis, the authors investigate how brands' engagement with social and environmental causes resonates with consumers, shaping their attitudes, preferences, and ultimately, their purchasing decisions. The research employs a multi-faceted approach, combining qualitative and quantitative methodologies to capture the depth and breadth of brand activism's impact. By examining real-world examples and conducting surveys, the authors seek to discern patterns and correlations that illuminate the mechanisms through which brand activism leaves an indelible mark on the modern consumer landscape. The findings promise to provide valuable insights for marketers, businesses, and scholars alike, offering a deeper understanding of the evolving interplay between corporate values, social responsibility, and consumer choices in today's dynamic marketplace. 2024, IGI Global. All rights reserved. -
In vitro propagation and secondary metabolite production from Withania Somnifera (L.) dunal
Withania somnifera (L.) Dunal, commonly known as ashwagandha or Indian ginseng, is an important medicinal plant that belongs to the family Solanaceae. Ashwagandha has been used from time immemorial in different systems of medicine and extensively used in the Indian system of medicine, and there is discussion of this plant in different ayurvedic scripts like Charaka samhita, Ashtanga sangraha, etc. The plant is extensively used for anti-aging and general well-being, and also has anti-cancer potential. Ashwagandha is also known for its antioxidant, anti-inflammatory, and other therapeutic activities. In the recent days of Covid-19, the plant has been extensively used as an immunostimulant. The plant has great potential for its raw materials, especially for the extraction of bioactive molecules like withanolide-A, withaferin-A, withasomniferin, withanone, etc. The conventional mode of propagation could not meet the required commercial demand for either the pharmaceutical industries or the traditional practitioners. The conventional method of obtaining biomass is influenced by a large number of environmental factors, where biomass quality and quantity of bioactive molecules have shown variation. To overcome this, biotechnological approaches such as plant tissue culture techniques have been established for large-scale cultivation using micropropagation and also other techniques like a callus and cell suspension culture, shoot culture, adventitious root culture, and hairy root culture have been extensively used for in vitro production of bioactive molecules from ashwagandha. With the advent of metabolic engineering, biosynthetic pathway editing has made it possible to obtain higher yields of desired metabolites. The present chapter focuses on the in vitro propagation, biosynthesis of withanolides, and tissue culture strategies for obtaining high biomass and metabolites. The chapter also focuses on different elicitation strategies, metabolic engineering approaches, and the development of elite germplasms for improved metabolite content. The chapter also identifies research lacunas that need to be addressed for the sustainable production of important bioactive molecules from ashwagandha. 2024 Bentham Science Publishers. All rights reserved. -
Fostering student engagement and empathy: The role of service learning in promoting mental health awareness and human rights advocacy
The chapter highlights the potential of integrating service learning into mental health and human rights curricula. It emphasizes the transformative impact of service learning in fostering student engagement, empathy, and social responsibility by blending theoretical frameworks, historical context, and practical models. Service learning emerges as a powerful tool for promoting positive change within communities and encouraging student activism on mental health and human rights issues. Advocating for ongoing exploration and implementation of service learning initiatives is crucial despite India's delayed implementation of the Mental Healthcare Act of 2017. Harnessing service learning's potential is essential for effectively addressing these critical issues. 2024, IGI Global. All rights reserved. -
Enhancing instructional effectiveness using the metaverse: An empirical analysis of the role of attitude and experience of participants
The Metaverse has been gaining importance, with businesses looking to adopt the same for processes rangingfrom onboarding to customer experience. The current study has been conducted to evaluate the impact of learner characteristics on motivation to participate in metaverse-based training programs across various organizations. Based on literature and theory, two main characteristics were identified: attitude towards the metaverse and experience with the technology. Data for the study was collected using a structured questionnaire and 103 responses were collected from employees belonging to various organizations in India. The analysis and interpretation of the data was done using statistical techniques through the tool of SPSS. The study found out that both the learner characteristics have a strong positive relationship with each other, and attitude towards metaverse has a stronger relationship with learner motivation than the experience of use. The findings suggest organizations focus more on the manner in which they should introduce metaverse at the workplaces and need to keep the employee attitude towards any kind of change; more of a technological change in mind when they are strategizing to implement metaverse-based training programs. 2024, IGI Global. All rights reserved.