“A good book has no ending,” says RD Cumming. Similarly, a good book inspires, encourages and comforts each time we read it. ST PAULS Publications, have been enriching and enlightening minds of innumerable readers for more than six decades. So for ST PAULS have published more than 1000 titles in different languages in India.
The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services.
Internet has pervaded every aspect of the life of the modern person today in the contemporary world. The fact that the education sector is undergoing vast amount of change in terms of the digital revolution via the internet medium is exemplary of the powerful aspect of the internet medium. This is also the case with the practice of foreign languages by many people, especially the urban educated youth.
India‟s top film industry like Bollywood portrays the heterogeneity of India to the world. Bollywood industry tries to portray the vast heterogeneous features of different states in India. The objective of this study is to observe and analysis the way Kerala is being branded in Bollywood movies. The study will look into the inclusive branding and representation of Kerala in aspects such as culture, religion, tradition, language, local people and destination.
Media Meet is a national level annual fest conducted by the Department of Media Studies, Christ University, Bengaluru since 2010. Media Meet provides a platform to bridge the gap between professions and students in the domain of media. Media Meet is covered by various regional and national media houses.
Indian Mythology has been an integral part of the culture and traditions of India. The traditions have been evolving and it has been having a tremendous impact on various platforms. The entertainment industry is also growing humoungously and there are a number of aspects. The influence and the impact of Indian mythology has been tremendous and it also has expanded its vast influence over other platforms such as entertainment, social aspects etc.
Puthiyathalamurai is a Tamil news channel which is of recent origin. Besides its coverage of news, this channel carries out various social developmental works. In an age when television channels mindlessly pursue after Television Rating Point (TRP) ratings pressurized by business interests and profit motives, the television channels are gradually losing their credibility. In Tamilnadu, television channels have long been the mouthpieces of politicians who own this medium. In this scenario, Puthiya Thalaimurai has taken a different path not allowing itself to be swayed by any political interest and has adopted measures to felicitate development of the society.
Journalists have been under life threats due to the nature of work they undertake for quite some time now. As many as 60 journalists were killed in instances of intolerance by specific groups in 2014. 2015 witnessed a different form of crime against journalists, unlike the earlier singular instances of attacks on one or two journalists; the Charlie Hebdo shootout was an organized crime on the whole of a political satire magazine (AFP, "Paris attacks) Charlie Hebdo team struggles to heal after massacre.
Racial stereotypes in American movies have mirrored our general public's predominant philosophies and have impacted our belief systems since the film business started. This study relates to the portrayal of how African Americans are projected in the certain movies from a particular time period from 2006-2013. Generalizations of blacks as lethargic, imbecilic, absurd, apprehensive, easygoing, reckless, infantile, rough, sub-human, and creature like, are widespread in today's general public. These debasing generalizations are fortified and upgraded by the negative depiction of blacks in the media.
Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads in other media. Advertisement plays a vital role in popularising the automobiles. The automobile industry heavily relies on the innovative and creative advertisements for their product endorsements. The researcher in this study analyses the automobile TV advertisements from both and national and international perspective.
In recent times Rock Bands have done an outstanding work in the Malayalam Film Industry. Rock Bands are often used as PR tool to promote the movies. Till now Bands like Avial, Vidwan, Black Letters, Thakara, Kolam, The Down Troddence, Thaikkudam Bridge etc have made an exceptional mark in the industry. The research paper intends to shed some light on these bands and how they are portrayed as an emerging trend. The youth and crowd today are immensely attracted towards these.
A community has its own traditions and practices that have been followed by ancestors for generations. The Anglo-Indian community in India has a marginal, ethnic and minority existence in the social, cultural and political arena. Fighting for survival since the British era the community has emerged with its own uniqueness while living in India. It is considered as one of the most minority of races in India.
Telugu film industry is one of the biggest industry in the world with its largest number of film production annually. It produces more than 300 films per year. Telugu film industry has adopted a brand new technology from Hollywood which is gaining popularity in the current promotional techniques. This new trend is called as first look Motion Poster. Motion posters are different from normal wall posters.
Wedding photography is one of the booming industry in India. Wedding photography has witnessed a great change when compared to the last decade. And on other side social media plays a vital role in all industry both to change the perception and as well boost the market for the industry. This study looks at how social media is helping to change the perception of wedding photography and as well and what are the other styles that social media users got to know.
Amal Neerad is an Indian Film Maker and Cinematographer hailing from Kerala. He is also a producer and has recently produced several movies. Amal Neerad is known for his style in cinematography which is unique. The Director uses his typical style of film making in all his movies. Certain cinematic techniques like continuity cuts and extreme angles are extensively used in the movies of Amal Neerad.
This study deals with promotional strategies used by Electronic Dance Music (EDM) festivals like Sunburn and Supernova on social networking sites. This study also tries to learn branding techniques used by these Electronic Dance Music’s. The interest Indian youth have on music festivals has increased and is still increasing mainly due to social networking sites especially in the past few years. Promotions used by these events are trending and are the most successful promotional strategies implemented till date.
Advertising is not at all a new term for the contemporary world. Brands have been using advertisements for the promotion and popularity. As an industry which needs a lot of creativity, advertising industry had undergone a lot of changes. According to the time and trend advertising industry found various changes and practised it. Here the researcher is trying to find out the latest trend in the advertising industry.
