The Bollywood film industry is the thriving industry in India today and is considered the best form of entertainment in India today. In the early 2000’s the aspect of double role became highly popular and became a major aspect in the cinema industry. This research will focus on the aspect of double role in three Bollywood movies and the way of male protagonists have been showed in the films.
In India, Telugu Cinema Industry is one of the biggest in terms of producing Movies every year. This dissertation focus on identifying, analyzing and elaborating on the elements of stereotypes in general, with major focus and specifications to ‘Male Stereotyping on Screen’. The idea of this study to find the elements of stereotype and also to understand the social appearance of men on screen.
Adaptations of texts to movies have always been a genre of their own in the world of cinema, where there have been many adaptations of which a few are successful while some have failed to convince the audience. This particular paper talks about how Martin Scorsese has adopted the art of making biographies where he has chosen his story lines from existing texts on biographies and his ability to make these biographies on personalities who are still alive.
There is a constant debate in the industry whether it should stick to the latest trends in digital technology or slowly bring back the film formats that are going obsolete, purely due to the uncanny myths that surround it. Film formats are being promoted by well-known auteurs, addressing the common misconceptions such as cost, look and quality of the recordings made.
V Ravichandran is one of the most popular actor and director in the Kannada film industry who has made several successful films. He is notable for bringing the element of objectification of women in his movies. This paper tries to analyze the way V Ravichandran uses objectification of women to highlight the problems women face in the society.
The human evolution has witnessed a journey of joy and pain, might vary from region to region yet all community share a common thread and nostalgia. Art forms are such communication tools which preserved and promoted such cultural events. Kathakali is the indigenous art form of Kerala, the southern state of India. Katha means Story and Kali means Performance Kathakali, the world renowned Classical Dance-Drama of Kerala, originated in Kottarakkara during the first quarter of the 15th Century.
Death metal is often stereotyped as an extreme form of art which reflects community attitudes. Through this study, I intend to analyze the big 5 personality traits among young Bangalorean's that have a preference for death metal music. This paper will also will attempt to analyze the lyrics of 10 famous tracks from the genre that will be studied in terms of misogynic and occult themes.
Appeals are an important aspect in the field of advertising that are used widely to promote or market a product by persuading its consumers. Television is one of the strongest medium that brings out the clarity of advertising appeals. This study aims to analyse the different appeals that are used by the brand Cadbury in India.
The primary focus of the research work deals with the limited coverage of Armed Forces Special Powers Act by the National Media. Armed Forces Special Powers Act came into existence in the newly formed India in the year 1957. Media has been catering the interest of millions, but what about those sections of the Indian society which are suppressed by the imperialistic state apparatus?
Advertisements have a strong influence in our life we like them because they provide information and create awareness about the market. But, the Government of India has restricted promotion of certain products on television like liquor, tobacco, pan etc. To overcome this companies use surrogate advertising.
Tata Group, a global enterprise was founded by Jamshedji Tata in the year 1868. The conglomerate is headquartered in India. The company comprises over 100 liberated functioning businesses. Tata Sons is the main parent and major investment stock company and also the promoter of various other Tata companies. Tata as a company believes in providing quality products and services to its customers. But at the same time they also maintain good employee relationship through loyalty programs and initiatives.
The Bollywood cinema has metamorphosed into an abiding passion for audience all over the world cutting across demographic and political boundaries. Besides the rather visible signs of the extensive hold that mainstream Hindi cinema has on Particularly the Indian society, the fact remains that, contemporary commercial Hindi films have reflected political and social concerns of all the time.
Fairytales have been known to create a beautiful world around us. Children have read it or heard it as bed time stories which lead them to dream, create their own fantasies or become a princess who waits for her Prince Charming. Through the passage of time these fairytales have undergone numerous changes with each being of them being of great significance to the norms and culture in place for the society that was in place at the time.
The paper is concerned with exploring the topic of social marketing from various angles. First and foremost thing that the researcher has looked into the notion that says social media is same as social media marketing. The researcher has taken the efforts to explain how the two i.e. social marketing and social media marketing differ from each other by giving examples through case studies of two companies Lifebuoy and Times of India and their social marketing initiatives.
When the word advertisement strikes the minds of the audience, the very first thing they tend to do is either change the channel or skip it. The term advertisement has always been as something that is only meant to promote a product or a service. Until the last few years, have always seen advertisement as just an Integrated Marketing Communication. Storytelling form of advertisement is not something we see very often on TV or on the Internet.
Bhils, India's second biggest tribal group, live in Madhya Pradesh, Gujarat, Rajasthan and Maharashtra. Bhils are popularly known as the bow men of Rajasthan. They are the most widely scattered tribal groups in India. They form the largest tribe of the whole South Asia. This Dissertation paper “A study on the coverage of Bhil Community in Mass Media” aims to study the Mass Media coverage of Bhil community with special reference to Print Media.
The present study deals with the scenario of women centric films in the Telugu film industry, and how the characterization of these women characters is done in the select films. The films dealt with, are chosen from the contemporary era varying from 2000-2016. Various aspects of the roles have been explored in order to elicit the importance of these characters and also their contribution to the overall plot.
The purpose of the study is to find out whether comic books are still relevant in the minds of their Indian readers. With the advent of television, cellular phones, and the world wide web- readers of the 90’s had rapidly lost interest in these printed illustrations due to the lack of innovation and distribution.
Social Media has emerged as an essential tool of communication and has created new ways of political mobilizing and encourage social media users in political activities ranging from joining their political groups by tweeting, status update, expressing supports through blogs and videos on Youtube. Kanhaiya Kumar is the current President of the Jawaharlal Nehru University Students' Union. He is also a leader of the All India Student Federation (AISF), the student wing of the Communist Party of India (CPI).
Marketing strategies allow the organizations to take up the best opportunities available within the limited resources and thus help in maximizing the sale rate and giving a tough sustainable competition. It is a planning process to achieve certain goals, missions and set benchmarks with the help of promotional activities. Marketing helps to generate awareness among the consumers about the product or service and the company which again accelerates the demand among the customers and sales leads.
