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Antecedents of brand love leading to purchase intention towards refurbished video game consoles
This paper examines different constructs that influence purchase intention of refurbished video game consoles to assess its multi-factorial association with brand love. The data was collected from video game console cafes in the cities of Bangalore and Pune, India. The findings demonstrate that adoption determinants and social influence have a positive influence on brand love, while notably, environmental involvement has a positive influence on an individuals purchase intention. Brand love would not singularly influence positive purchase intention in the context of refurbished video game consoles. The paper clarifies that brand love alone cannot influence the purchasing decision of an individual in the context of refurbished video game consoles, the companies selling or remanufacturing these products can benefit by advertising these products as being environmentally involved. This is the first paper that examines the effects of brand love and purchase intentions in the context of refurbished video game consoles. Copyright 2023 Inderscience Enterprises Ltd. -
Antecedents of consumer attitude and purchase intention towards counterfeit products
This paper aims to investigate the effect of information reliability, risk, and value consciousness on hedonic behaviour, attitude towards counterfeit products, and genuine store trustworthiness. Using a structured survey instrument, this paper gathered data from 449 respondents from three cities major cities (Kochi, Bangalore, and Chennai) in southern part of India. The hierarchical regression render support that: 1) information reliability is positively related to hedonic behaviour and attitude towards counterfeit products; 2) risk is negatively related to hedonic behaviour and attitude towards counterfeit products; 3) value consciousness is positively related to hedonic behaviour and genuine store trustworthiness; 4) hedonic behaviour and attitude towards products are related to purchase intention. In addition, the results also support the moderation hypotheses of materialism, value consciousness and social status. The study suggests that marketers need to understand the importance of non-deceptive counterfeiting is useful and consumers have tendency to prefer to use these products once they are satisfied with their utility. The conceptual model developed and tested in this research enables the marketing managers to understand the antecedents of consumers purchase intention of counterfeit products. Copyright 2024 Inderscience Enterprises Ltd. -
Antecedents of employee readiness for change in the IT sector and the manufacturing sector: A comparative study
A sample of 305 employees comprising nearly equal numbers from the manufacturing sector and from the information technology (IT) sector in India was assessed in terms of: 1) attributes of the individual employees (practical intelligence and creative behaviour); 2) processes (participation in making decisions and the quality of communication); 3) contextual factors (trust in management and history of change), to predict the readiness of the employees for change. The predictors of employee readiness for change differed between the two sectors, and the factor most closely related to the readiness was prior experience of organisational changes. Copyright 2018 Inderscience Enterprises Ltd. -
Antecedents of Ethical Goods and Services Tax Culture among young adults - Special Reference to Maharashtra and Karnataka
Since the implementation of the Goods and Services Tax (GST) in 2017, it has become clear that this new Indian indirect tax system is here to stay. The Indian GST Council is continuously deliberating and making efforts to improve GST revenue collection at the state and central levels. The focus is now on the young adults in the country who will play a vital role in shaping the future of GST compliance. Their tax mentality and behaviour in contributing to GST revenue as daily consumers will determine the ethical tax culture in India. They need to understand how crucial their role is in discouraging evasive practices by sellers in the unorganised retail sector at the point of sale. The study utilized structural equation modelling to test the acceptability of the model. The process was supported by a structured questionnaire, with 324 respondents between the age group of 17-30 years. Understanding GST significantly influences acceptance of GST as a tax system, however, the acceptance of the GST tax system does not significantly lead to young adults discouraging the evasive behaviour of sellers in the unorganised retail sector at the point of sale. And, finally, the discouragement of evasive behaviour by young adults does influence the possibility of an ethical GST tax culture. The respondents majorly represented young adults between 17-20 years of age. The model has not measured the existence of covariance among the variables, nor has any mediating or moderating factors been identified, as GST tax culture in the Indian context is still unexplored and GST in itself is relatively new in the country. 2024 IEEE. -
Antecedents of online impulsive buying behaviour: A meta-analysis
The advancement of technology has created curiosity among researchers and marketers in identify the possible antecedents to online impulsive buying. The concept of impulse buying is often defined as ?unplanned? purchase behaviour. Researchers have identified few factors based on a systematic review of literature. The factors have then been combined using Meta-Analysis to arrive at variables that act as antecedents to Impulse Buying behaviour. The variables identified include promotion, web atmospherics, online behaviour, shopping context, buyers emotions and buyers personality which all contribute significantly proving to be an important antecedent of impulsive online buying. The above identification of antecedents will help the marketing practitioners to understand and improve the characteristics of each antecedent. Further investigation can be done by further research scholars on finding if any variable could be added in enhancing the sales by creating a better impulse on the online platform. IJSTR 2019. -
Antecedents of organic food consumption in Delhi NCR
The consumption of organic food in increasing rapidly in the country. It has a significant impact on the environment, individuals and public health. This is an attempt to understand the antecedents of organic food and try to re-establish the relationship between the attributes of organic food, the utilitarian and hedonic attitudes and consumer purchase intentions. The SOR model has been used to support the theoretical framework for conducting the research on organic food products. The nutritional values, sensory appeal, environmental concern price and natural content of organic food products have significant and positive relationship on utilitarian and hedonic attitudes of the consumer. Even utilitarian and hedonic attitudes have a positively strong relationship on consumer purchase intentions for organic food products. 2021 Ecological Society of India. All rights reserved. -
Antecedents of psychological capital and its consequences on affective commitment and psychological wellbeing
Jharkhand Education Board stakeholders face the problem of dealing with the educational environment, thereby escalating a teacher's morale. To address this situation, a positive mindset in education, particularly among teachers, is desirable. Hence, based on positive psychology discipline, conservation of resource theory, and broaden and build theory, the study was carried out using a sequential explanatory mixed-method study design. The research questions addressed in the study were as follows: To what extent can the categories of proactive personality, emotional intelligence, servant leadership, and perceived organizational support predict PsyCap of teachers? To what extent will PsyCap predict the categories of affective commitment and psychological wellbeing? I considered both quantitative and qualitative methods; hence, this study had two phases. In the first phase, the data was gathered from 722 teachers using the survey instruments. The statistical analyses performed were Confirmatory Factor Analysis and Structural Equation Modeling with the software SPSS 20.0 and AMOS 20.0. For teachers of rural Jharkhand, the study found that psychological capital has three dimensions. Besides proactive personality, emotional intelligence, and servant leadership also impact psychological capital. Further, psychological capital affects affective commitment and psychological wellbeing. In the second phase, this study examined the way and the reason behind the functioning of the antecedents of psychological capital using qualitative content analysis. The results offered a comprehensive understanding and identification of the antecedents that form rural teachers' psychological capital. Implications of the research include recommendations for recruiting teachers with higher levels of psychological capital and professional development through in-service teachers' training with a specific focus on psychological capital. -
Antecedents of Psychological Capital and Its Consequences on Affective Commitment and Psychological Wellbeing
Jharkhand Education Board stakeholders face the problem of dealing with the educational environment, thereby escalating a teacher's morale. To address this situation, a positive mindset in education, particularly among teachers, is desirable. Hence, based on positive psychology discipline resource theory conservation, and broaden and build theory, the study was carried out using a sequential explanatory mixed-method study design. The research questions addressed in the study were as follows: To what extent can the categories of proactive personality, emotional intelligence, servant leadership, and perceived organizational support predict PsyCap of teachers? To what extent will PsyCap predict the categories of affective commitment and psychological wellbeing? We considered both quantitative and qualitative methods; hence, this study had two phases. In the first phase, the data was gathered from 900 teachers using the survey instruments. The statistical analyses performed were Confirmatory Factor Analysis and Structural Equation Modeling with the software SPSS 20.0 and AMOS 20.0. For teachers of rural Jharkhand, the study found that psychological capital has three dimensions. Besides proactive personality, emotional intelligence, and servant leadership also impact psychological capital. Further, psychological capital affects affective commitment and psychological wellbeing. In the second phase, this study examined the way and the reason behind the functioning of the antecedents of psychological capital using qualitative content analysis. The results offered a comprehensive understanding and identification of the antecedents that form rural teachers' psychological capital. Implications of the research include recommendations for recruiting teachers with higher levels of psychological capital and professional development through in-service teachers' training with a specific focus on psychological capital. -
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Antecedents of visual merchandising decisions: An empirical evidence /
Researchers World, Vol.8, Issue 4, pp. 107-113, ISSN No. 2231-4172. -
Antenna Array Miniaturization using a Defected Ground Structure
A novel Defected Ground Structure (DGS) is proposed to miniaturize a 2 Modified Corporate Feed Planar Antenna Array (M-CFPA) with a modified corporate feeding network. The DGS altered the surface current distribution and shifted the resonance frequency to the lower side. After running a parametric sweep of length and width of the patch antenna element, achieved the miniaturized antenna array resonating at 2.4 GHz frequency. The proposed antenna array is designed using Rogers/RT Duroid 5,880 (2.2) substrate with a thickness of 1.6 mm. The overall dimensions of the proposed Planar Array with DGS (PA-DGS) is 25.2723 % lesser than M-CFPA. The M-CFPA has a peak gain of 11.53 dB with a-10 dB reflection coefficient bandwidth of 118 MHz. The proposed PA-DGS array exhibits a peak gain of 9.51 dB with 100 MHz-10 dB bandwidth. 2022, Walailak University. All rights reserved. -
Antenna Array with Non-Uniform Excitation and DNG Hybrid Metasurface for Next Generation Communication Equipment
This paper presents an approach for designing a hybrid metasurface array with nonuniform excitation. The proposed design features a unique feed network with minimal use of Quarter Wave Transformers (QWT's) to reduce the form-factor. The impedance matching between the feed network and the patch is achieved by adjusting the inset position and the gap between the patch and the feed. The metasurface consists of a hybrid metamaterial unit cell with five Split Ring Resonators (SRRs) on the bottom and a hexagonal ring made of six triangles on the top surface improves the bandwidth, gain and directivity of the proposed design. Equivalent circuit of the proposed array is modeled using ADS software. A prototype 1x4 array with metasurface is designed for a resonant frequency of 2.4 GHz and fabricated. A high gain of 9.46 dB with a -10 dB impedance bandwidth of 110 MHz is achieved, which amounts to an improvement of 16.36% gain and 31.58% bandwidth compared to conventional uniform excitation array. In terms of overall size, the proposed array antenna is reduced by 38.05% compared to traditional 1x4 microstrip array. 2021 IAMOT. All Rights Reserved. -
Anthocyanin Production from Plant Cell and Organ Cultures In Vitro
Anthocyanins are water-soluble pigments found in plants. They exist in various colors, including red, purple, and blue, and are utilized as natural colorants in the food and cosmetics industries. The pharmaceutical industry uses anthocyanins as therapeutic compounds because they have several medicinal qualities, including anti-obesity, anti-cancer, antidiabetic, neuroprotective, and cardioprotective effects. Anthocyanins are conventionally procured from colored fruits and vegetables and are utilized in the food, pharmaceutical, and cosmetic industries. However, the composition and concentration of anthocyanins from natural sources vary quantitively and qualitatively; therefore, plant cell and organ cultures have been explored for many decades to understand the production of these valuable compounds. A great deal of research has been carried out on plant cell cultures using varied methods, such as the selection of suitable cell lines, medium optimization, optimization culture conditions, precursor feeding, and elicitation for the production of anthocyanin pigments. In addition, metabolic engineering technologies have been applied for the hyperaccumulation of these compounds in varied plants, including tobacco and arabidopsis. In this review, we describe various strategies applied in plant cell and organ cultures for the production of anthocyanins. 2023 by the authors. -
Anthraquinone Production from Cell and Organ Cultures of Rubia Species: An Overview
The Rubia genus includes major groups of medicinal plants such as Rubia cordifolia, Rubia tinctorum, and Rubia akane. They contain anthraquinones (AQs), particularly alizarin and purpurin, which have pharmacological effects that are anti-inflammatory, antioxidant, anticancer, hemostatic, antibacterial, and more. Alizarin and purpurin have been utilized as natural dyes for cotton, silk, and wool fabrics since the dawn of time. These substances have been used in the cosmetics and food industries to color products. The amount of AQs in different Rubia species is minimal. In order to produce these compounds, researchers have established cell and organ cultures. Investigations have been conducted into numerous chemical and physical parameters that affect the biomass and accumulation of secondary metabolites in a cell, callus, hairy root, and adventitious root suspension cultures. This article offers numerous techniques and approaches used to produce biomass and secondary metabolites from the Rubia species. Additionally, it has been emphasized that cells can be grown in bioreactor cultures to produce AQs. 2022 by the authors. -
Anti-bacterial and biocompatibility properties of green synthesized silver nanoparticles using Parkia biglandulosa (Fabales:Fabaceae) leaf extract
The biosynthesis of silver nanoparticles is considered to be a feasible, green, and eco-friendly method. Silver nanoparticles (AgNPs) were synthesized using badminton ball tree (Parkia biglandulosa) leaf extract and their significant physiochemical properties were characterized. The aqueous extract of the leaf of P. biglandulosa act as a reducing as well as capping agent for the reduction of Ag+ ?ions. FTIR analysis was conducted to find out the compounds that were liable for the bio-reduction of silver ions and to study the functional groups present in P. bigalandulosa leaf extract. The biologically reduced silver nanoparticles showed a surface plasmon resonance at 439 ?nm as studied from the UVvisible absorption spectrum. TEM studies confirmed the shape of the nanoparticles to be spherical with an average diameter of 15 ?nm. The anti-bacterial properties of the prepared nanoparticles were tested against Bacillus cereus by well plate method. Biosynthesized silver nanoparticles (PbAgNPs) at 0.02 ?M concentration showed the most antibacterial activity with a zone of inhibition of 7 ?mm. The high biocompatibility of the PbAgNPs by using human skin fibroblast cell line was evaluated by Alamar Blue reduction assay. The PbAgNPs had shown the highest cell viability when compared to native nanoparticles, meanwhile, a significant increase in cell viability was noted for the nanoparticles. The biosynthetic approach for synthesis was found to be a facile, rapid, single-step, safe, and effective alternative to the conventional physical/chemical methods. 2021 The Authors -
Anti-biofilm activities of nanocomposites: Current scopes and limitations
The past few decades have seen revolutions in the applications of nanomaterials in different walks of science. One of the significant applications in healthcare is the use of nanoparticles (NP) in killing both free floating and biofilm forming bacteria. Several nanoparticles like CuO, Fe3O4, TiO2, ZnO, MgO and Al2O3 NPs have been proven to achieve this feature with varying efficacies. A more advanced and efficient way to disrupt bacterial biofilms is the use of nanocomposite (NC) materials to eliminate bacteria. Along with various metal oxides, materials like graphene and chitosan can also be used to create various types of NC. One of the biggest advantages of NP and NC over antibiotics is their ability to circumvent the problem of bacterial resistance. The mechanisms by which NC disrupts biofilms, synthesis and characterization of NC and their relative advantages and limitations are discussed in this chapter. With the ever-increasing incidences of diseases caused by multidrug resistant and biofilm forming bacteria, there is an urgent need to devise materials like nanocomposites with a broader spectrum of action. The Author(s), under exclusive license to Springer Nature Switzerland AG 2021. All rights reserved. -
Anti-caste Movement and Rise of Dalit Womens Voices from South Asia
There have been cohesive attempts at forging alliance through the sustained efforts of emergent Dalit Civil society network, Dalit academicians and the renaissance of Ambedkarite thought among the Dalit youth around the question of political representation and social justice. This has led to a renewed and greater visibility of caste-based social relations and interactions in the present millennium, which was otherwise, treated as a long-forgotten age-old tradition. The lived experiences of exclusion and atrocities faced by members of the Dalit community especially the violence against women and girls reflect the grim reality of the prevalent casteist and patriarchal society. In this background, the emergence of Dalit Womens collectives raising their voices not just on caste but also on the intersectionality of gender provides a new dimension of analysis based on the critical race theory. Thereby, the attempt has been on forging an alliance and building collective voices. The chapter seeks to highlight the numerous struggles and triumphs along the way made by Dalit Women (also with building alliances with Black Womanists and Feminists Movement) in challenging the way in which feminists discourses have been held leading to rethinking and reimagining womens collectives by way of building solidarities, recognizing the difference of experience and positioning in caste and gender ladder that have influenced access to resources, rights, political representation and decision-making power from the local governance to national level. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023. -
Anti-inflammatory activity of Sabicea brevipes Wernharm (Rubiaceae)
Over the years, medicinal plants have been employed in the treatment of inflammation and related ailments. This study evaluated the anti-inflammatory potential of the aerial parts of S. brevipes. The extracts and fractions were further evaluated for anti-inflammatory activity in carrageenan-induced rat model at varying doses (200 and 400 mg/kg doses, orally) for 5 h of treatment. The result of the phytochemical screening showed the presence of alkaloids, terpenoids, glycosides, flavonoids and tannins in the aerial parts of the plant. The in vivo anti-inflammatory study exhibited inhibition of 42% and 44%, 47% and 36%, 33% and 31%, and 43% and 42% for methanol extract n-hexane fraction, ethyl acetate fraction, and methanol fraction, at 200 and 400 mg/kg doses, respectively. The positive control (diclofenac sodium) showed an inhibition value of 51% at 5 mg/kg dose. Finally, it is concluded that S. brevipes possesses anti-inflammatory potential which validates the enthnomedicinal claim of the plant. 2022. Attah EI et al. All Rights Reserved.