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Feminism in popular culture: A case study on justice league /
With popular culture stemming largely from the superhero comics it is difficult to ignore them nowadays. Marvel and DC have also been going at great lengths to ensure that for the next ten years, there exists a whole stock of such movies, comics and merchandise. This in turn means that there is a growing need to document and study the patterns of this growing culture. Within this, the evolution of female characters and feminist ideologies must be mapped. -
Readers' perceptions of the pauls publications in the archdiocese of Bangalore /
“A good book has no ending,” says RD Cumming. Similarly, a good book inspires, encourages and comforts each time we read it. ST PAULS Publications, have been enriching and enlightening minds of innumerable readers for more than six decades. So for ST PAULS have published more than 1000 titles in different languages in India. -
An exploratory study on video marketing as a new tool of advertising in digital marketing /
The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services. -
Learning foreign languages: A comparative analysis of online learning process vs. traditional educational processes /
Internet has pervaded every aspect of the life of the modern person today in the contemporary world. The fact that the education sector is undergoing vast amount of change in terms of the digital revolution via the internet medium is exemplary of the powerful aspect of the internet medium. This is also the case with the practice of foreign languages by many people, especially the urban educated youth. -
Portrayal of branding of Kerala through bollywood movies /
India‟s top film industry like Bollywood portrays the heterogeneity of India to the world. Bollywood industry tries to portray the vast heterogeneous features of different states in India. The objective of this study is to observe and analysis the way Kerala is being branded in Bollywood movies. The study will look into the inclusive branding and representation of Kerala in aspects such as culture, religion, tradition, language, local people and destination. -
Effectiveness of promotional strategies of media meet 2014: A case study /
Media Meet is a national level annual fest conducted by the Department of Media Studies, Christ University, Bengaluru since 2010. Media Meet provides a platform to bridge the gap between professions and students in the domain of media. Media Meet is covered by various regional and national media houses. -
A comparative study of ancient Indian mythological characters and modern superheroes /
Indian Mythology has been an integral part of the culture and traditions of India. The traditions have been evolving and it has been having a tremendous impact on various platforms. The entertainment industry is also growing humoungously and there are a number of aspects. The influence and the impact of Indian mythology has been tremendous and it also has expanded its vast influence over other platforms such as entertainment, social aspects etc. -
The role of television in the development of the society: Puthiya Thaaimurai, a tamil channel - A case study /
Puthiyathalamurai is a Tamil news channel which is of recent origin. Besides its coverage of news, this channel carries out various social developmental works. In an age when television channels mindlessly pursue after Television Rating Point (TRP) ratings pressurized by business interests and profit motives, the television channels are gradually losing their credibility. In Tamilnadu, television channels have long been the mouthpieces of politicians who own this medium. In this scenario, Puthiya Thalaimurai has taken a different path not allowing itself to be swayed by any political interest and has adopted measures to felicitate development of the society. -
Intrusion into the right to freedom of speech and expression: A study on the state of journalism in the backdrop of attacks against journalists /
Journalists have been under life threats due to the nature of work they undertake for quite some time now. As many as 60 journalists were killed in instances of intolerance by specific groups in 2014. 2015 witnessed a different form of crime against journalists, unlike the earlier singular instances of attacks on one or two journalists; the Charlie Hebdo shootout was an organized crime on the whole of a political satire magazine (AFP, "Paris attacks) Charlie Hebdo team struggles to heal after massacre. -
Portrayal of African Americans in hollywood movies released from 2006-2013 /
Racial stereotypes in American movies have mirrored our general public's predominant philosophies and have impacted our belief systems since the film business started. This study relates to the portrayal of how African Americans are projected in the certain movies from a particular time period from 2006-2013. Generalizations of blacks as lethargic, imbecilic, absurd, apprehensive, easygoing, reckless, infantile, rough, sub-human, and creature like, are widespread in today's general public. These debasing generalizations are fortified and upgraded by the negative depiction of blacks in the media. -
Comparative study on four popular national and international automobile television advertisements /
Creating a television commercial is hugely expensive, but advertisers often prefer to spend that money rather than have six ads in other media. Advertisement plays a vital role in popularising the automobiles. The automobile industry heavily relies on the innovative and creative advertisements for their product endorsements. The researcher in this study analyses the automobile TV advertisements from both and national and international perspective. -
Bands used as PR tool in malayalam movies /
In recent times Rock Bands have done an outstanding work in the Malayalam Film Industry. Rock Bands are often used as PR tool to promote the movies. Till now Bands like Avial, Vidwan, Black Letters, Thakara, Kolam, The Down Troddence, Thaikkudam Bridge etc have made an exceptional mark in the industry. The research paper intends to shed some light on these bands and how they are portrayed as an emerging trend. The youth and crowd today are immensely attracted towards these. -
"Forgotten Communities" understanding the Anglo Indian community through the monthly magazine " The Review" /
A community has its own traditions and practices that have been followed by ancestors for generations. The Anglo-Indian community in India has a marginal, ethnic and minority existence in the social, cultural and political arena. Fighting for survival since the British era the community has emerged with its own uniqueness while living in India. It is considered as one of the most minority of races in India. -
Understanding motion poster as an emerging trend in Telugu film promotion /
Telugu film industry is one of the biggest industry in the world with its largest number of film production annually. It produces more than 300 films per year. Telugu film industry has adopted a brand new technology from Hollywood which is gaining popularity in the current promotional techniques. This new trend is called as first look Motion Poster. Motion posters are different from normal wall posters. -
The role of social media in changing the perception of wedding photography-A study on coimbatore district /
Wedding photography is one of the booming industry in India. Wedding photography has witnessed a great change when compared to the last decade. And on other side social media plays a vital role in all industry both to change the perception and as well boost the market for the industry. This study looks at how social media is helping to change the perception of wedding photography and as well and what are the other styles that social media users got to know. -
New trends in malayalam cinema: A case study on Amal Neerad films /
Amal Neerad is an Indian Film Maker and Cinematographer hailing from Kerala. He is also a producer and has recently produced several movies. Amal Neerad is known for his style in cinematography which is unique. The Director uses his typical style of film making in all his movies. Certain cinematic techniques like continuity cuts and extreme angles are extensively used in the movies of Amal Neerad. -
Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /
This study deals with promotional strategies used by Electronic Dance Music (EDM) festivals like Sunburn and Supernova on social networking sites. This study also tries to learn branding techniques used by these Electronic Dance Music’s. The interest Indian youth have on music festivals has increased and is still increasing mainly due to social networking sites especially in the past few years. Promotions used by these events are trending and are the most successful promotional strategies implemented till date. -
Increasing usage of indirect advertisements and its effects /
Advertising is not at all a new term for the contemporary world. Brands have been using advertisements for the promotion and popularity. As an industry which needs a lot of creativity, advertising industry had undergone a lot of changes. According to the time and trend advertising industry found various changes and practised it. Here the researcher is trying to find out the latest trend in the advertising industry. -
Exploring the genuineness of CSR in India between two different major public sector companies reliance power & shell petroleum a case study /
The past two decades have witnessed a remarkable change in the way businesses run and operate. Profit maximization no longer remains the focus of businesses. The turn of events, have pressurized firms to put serious efforts into a wide range of social responsibility activities and thus shift the corporate goals from socio-economic focus towards increasing shareholder value to the welfare of all stakeholders. This study aims at understanding how genuine the Corporate Social Responsibility (CSR) in India is by looking at two rival power company’s giants - Reliance power and Essar Power. -
Content analysis on coverage of wildlife issues by popular english and kannada newspaper of Bengaluru /
The ever increasing human population and unplanned developmental work across the globe has caused a major threat to the biodiversity. Poaching, loss of wild habitat due to encroachment of forestlands have put many animal and plantspecies in the verge of extinction, the most recent being the Western black rhinoceros, a subspecies of the black rhinoceros that was declared as extinct by the International Union for Conservation of Nature and Natural Resources (IUCN) in the year 2011.The current destruction of the remaining wild habitats across the globe seeks protection and effective conservation strategies. Print Media, especially newspaper play an important role in creating awareness about wildlife issues and also mitigating in problems.