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A discourse analysis on spiritual text of the weekly supplement "The Speaking Tree" by the Times of India /
This research looks at the creative ways by the Times Group in reviving the dying medium ‘print’ through its weekly supplement ‘the speaking tree’. The goal is to show the relevance of spirituality in the modern society and to educate them on necessity of spirituality in the contemporary times. The researcher has analysed some articles by the spirituality experts published in the supplement vis-a-vis discourse analysis and symbols vis-a-vis semiotics. -
A study on the perception of MOOC (Massive Open Online Course) amongst the students of Christ University, Bengaluru /
Massive open online courses (MOOC) are a recent innovation in the field of online learning. Several top-tier universities around the world have started offering MOOC programmes in a wide array of professional, technical as well as creative fields. Top MOOC providers such as Coursera, Udacity and edX have a student fellowship from all across the world, pursuing one or more from the thousands of courses offered by these MOOC giants. -
Marketing of malayalam films through new media /
The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films. -
Audience perception on movies related to social issues: A case study on Ranjith movies /
Film alludes to an arrangement of pictures moving constantly, in a steady progression which makes an illusionary impact of development. Ranjith is a Malayalam screenwriter, filmmaker, producer and actor. The researcher here aims to analyse four films by Director Ranjith and study the audience perception or understanding on films related social issues. -
Popularity of food blogs: Exploring the rationale /
Food blogs have been introduced to the world long years back. But it gained popularity only in recent years. It was considered as a leisure medium or as a hobby. The need for food blogs came into existence when people started to write about the food they ate or which they cooked. Most of the people who follow food blogs get attracted to the facts like the content, photographs, visual appeal etc. -
A study of neorealism in Assamese cinema /
The following study deals with the relationship between Assamese Cinema and its connection to Italian Neorealism. Assamese Cinema was founded in 1935 when Jyoti Prasad Agarwala released his first film “Joymoti”. (Ponram, 2014) The films that came after followed the slow paced and sensitive style of film-making. Some of the greatest film directors of Assamese Cinema are Bhabendra Nath Saikia and Jahnu Barua. This study would deal with these two directors and their films. -
A study on the role of media in the promotion of the konkani language /
Traditions and language have become crucial aspects in keeping up the culture of a particular place. A language is one of the most important means through which a culture can be sustained and even prevented from dying in the light of the westernization and globalization of the society that we are living in today. One such language that has been facing immense threat against the growing strengths and forces of the Westernised world is that of Konkani, a language most typically spoken on the Western coast of India, also known as the Konkan coast. -
Tracing narcissism in the digital era - A study on the selfie phenomenon /
With the advent of mobile camera technology, there stepped in a new concept of photography popularly known as ‘selfie’. Selfie eliminated all the trouble and embarrassment of requesting others to click the picture of one’s own self. Selfie’s rise in popularity can be primarily attributed to social media sites and platforms where they are shared, liked and commented the most. Sensing selfie’s phenomenal popularity, it was soon commercialized by marketers, one form of it being the introduction of selfie stick. -
Use of popular paintings in advertising /
Western paintings are constantly been in multiple mediums used because of its high recall value; these paintings have had a huge impact on global advertisement by multiple companies to promote their products and services. These popular western paintings have been the source of inspiration for various reason, the age old classic paintings have been deconstructed analysed and meanings have derived. -
A research on the use of VFX in Indian film director Shankar's films /
Shankar is a renowned Tamil film director popular for his technically brilliant films. He is well known for his big budgeted films, which are outstanding. The research consists of an in depth analysis of the use of visual effects in all eleven films made by the director using various parameters. The parameters that are considered are title sequence, song sequence; fight sequence, romantic/, dramatic sequence, comedy sequence and similarity of visual effects (VFX) in scenes. -
Content analysis of Shyamprasad films /
Shyamaprasad is a renowned Malayalam film maker popular for his unique and refreshing style of film making. He is well known for the themes he employs in his films which make them stand apart. This research consists of an in depth analysis of all twelve films made by the film maker using various parameters. The parameters that are considered are themes, characters, underlying ideas, setting, conflicts and emotions. -
Credibility of advertisements on social media - people's perspective /
Social media has created a buzz ever since its inception. It has always created the curiosity factor amongst the people. There has been numerous literatures and information regarding social media and its influence on people, but the most important aspect is the bond that people seem to have developed with social media today. Considering the dependability of the audience on social media, the credibility factor has to be strictly monitored. -
Understanding the developmental relevance of animated cartoons: How people perceive the United Nations productions /
The mass media has emerged as one of the greatest tools and a catalyst in propelling some of the great changes in the society. Animated cartoon is one of the forms of mass media. Although often understated, mildly acknowledged and subtle in its ways, it holds the potential to make positive changes if used optimally. -
Notions of beauty, perception and acceptance - How people perceive product advertising /
Beauty has always been an important factor in humanity. It has played a very important role in history, being recorded timeless in various arts. Needless to say it is a very important part of our world, our society and us. Though beauty can be achieved through many means, one of the most popular ways one thinks of achieving it is beauty products. These beauty products have wriggled their ways though our daily lives and have made themselves a staple through their insistent advertising which proclaim that they are the answer to all your beauty related problems. One of their proclamations is that their products help achieve perfection. -
Humour as a tool for brand recall. Understanding the concept through five star advertisements /
Advertisements are considered as one of the effective tool of promoting a service or product. Though it has high impact on people it uses different appeals to attract the viewers. One of the effective appeals used by advertisers is humour. Humour has been used widely in advertisements since years. Everyone likes humour and the concept behind using humour in advertisements is clearly based on the people’s psychology. The researcher tries to find out whether humour is used as a tool for brand recall or not by using different qualitative and quantitative methods. -
Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /
In today's world, the social web space has become a competitive platform for companies engaged in a plethora of activities to promote and sell their products and, more importantly, create a brand image. In tandem with the rapid development that has been observed in social media, the advertising industry has also evolved to accommodate the needs of the internet. Native advertising has emerged as a viable and lucrative alternative for companies to communicate with their audiences. -
The right to information act, 2005 and the media drive: Role of print media in the RTI regime /
Media is regarded as an influential and powerful medium. It is one of the superior powers in our country to make people aware of the happenings of the society. The media performs the role of a ‘watchdog’ in order to cater to the general public. This paper aims to study the media coverage that was given months before passing of the RTI bill, thereby aiming to prove that the media had a significant role in passing this bill. -
Didacticism in popular bollywood films: A study on Raikumar Hirani's directional films /
The dissertation titled “Didacticism in Popular Bollywood Films: A Study on Rajkumar Hirani's Directorial Films,” speaks about the representation of didactic elements in popular Bollywood films. Didacticism is a philosophy that has been employed in various artistic endeavours from time before the Ancient Greeks. This philosophy believes that any piece of literature or art are meant to both entertain and educate. Popular cinema is also an artistic medium and has the ability to attract a number of people. Popular Bollywood Cinema helps us to understand a lot about the culture and lifestyle of the people. -
Adopted online marketing strategies for newly opened cafes in Delhi and Bengaluru /
Cafes in India have become a major business activity. It’s demand has grown so much so that people no longer want to go for fine dining and eat their food in an enclosed space with sophisticated colored walls. Though cafes are a borrowed concept from West but in the last seven to eight years, cafes have become a booming sector in the gastronomic industry. Particularly, if we look at the metropolitan cities of India, they all are bustling with cafes and pulling crowd like never before. -
Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger /
This paper focuses on the strategies adopted by Volkswagen and Tata to rebuild the image of Skoda and Jaguar respectively. Through this paper, the researcher wants to find out how change in ownership and how change in PR strategies, can rebuild the image of a brand. Both Skoda and Jaguar were facing a downhill when it came to sales and were on the verge of shutting down. That is when the change in ownership took place.