Browse Items (150 total)
Sort by:
-
From Oklahoma to the hateful eight: Rise and fall of 70mm film format /
There is a constant debate in the industry whether it should stick to the latest trends in digital technology or slowly bring back the film formats that are going obsolete, purely due to the uncanny myths that surround it. Film formats are being promoted by well-known auteurs, addressing the common misconceptions such as cost, look and quality of the recordings made. -
Humour as a tool for brand recall. Understanding the concept through five star advertisements /
Advertisements are considered as one of the effective tool of promoting a service or product. Though it has high impact on people it uses different appeals to attract the viewers. One of the effective appeals used by advertisers is humour. Humour has been used widely in advertisements since years. Everyone likes humour and the concept behind using humour in advertisements is clearly based on the people’s psychology. The researcher tries to find out whether humour is used as a tool for brand recall or not by using different qualitative and quantitative methods. -
Impact of advertising slogans as a connecting medium between brands and consumers in India /
Advertising Slogans are short memorable words or phrases used in different advertisement campaigns. These have a lot of Impact on the consumers when they think of buying a product. They are the main means of attraction to an aspect of a product. Advertisers use it as an essential tool for the marketing of the brands. In a way these help in connecting people irrespective / respective of their class, creed, culture etc. -
Impact of photographs and its placement in news articles on readers /
The research is carried out to study the impact of photographs and its placement on readers in newspapers. The photographs and headline are the heavyweights, more than any other element they attract attention. This study tries to focus on the role of photographs in newspaper articles on its readers. It evaluates on the terms of its placement as well. Photographs in newspapers are researched through semiotics analysis, content analysis and other qualitative techniques. This study is undertaken in both qualitative and quantitative techniques. The researcher has used the random sampling technique with a sample size of 108. The analysis is also made on the basis of in-depth interview with experienced and seasoned members of print organisations. -
Impact of Russia-Ukraine crisis on international trade vis-a-vis energy: A critical analysis /
The Russia-Ukraine crisis has had a significant impact on international trade vis-a-vis energy. The crisis has led to increased economic, political, and military tensions between the two countries, creating a ripple effect that has been felt around the world. The conflict has resulted in an increase in energy prices, volatile stock markets, and disrupted global financial flows. Additionally, it has created a greater sense of geopolitical instability, as the crisis has caused NATO to increase its presence in the region. Furthermore, it has led to increased embargoes against Russia, limiting their ability to trade with other countries. All of these impacts have had a ripple effect across the globe, negatively affecting economies and increasing geopolitical tensions. The Russia-Ukraine crisis has
demonstrated the fragility of the global economy and the need for effective diplomatic solutions to be found in order to prevent further destabilizing effects. -
Importance of political cartoons to newspapers /
Political cartoons are an important part in any newspaper. Political cartoons adorn a small part of a newspaper, often in a corner. The position of this piece although small the impact is huge. A cartoon conveys a lot of information in very few words. The emotions behind the political cartoons are genuine and although harsh, are taken with a sense of humour. While incomparison editorials are, firstly for the elite masses who understand the highly intellectual content of the piece, also editorials have a tendency to be politically correct and hold back, unlike cartoons. Cartoons are generally blatant about their stand on the issue. There have been controversial cartoons like JyllandsPostenthe Mohammad cartoon and the effective yet less controversial R.K.Laxman. -
Increasing usage of indirect advertisements and its effects /
Advertising is not at all a new term for the contemporary world. Brands have been using advertisements for the promotion and popularity. As an industry which needs a lot of creativity, advertising industry had undergone a lot of changes. According to the time and trend advertising industry found various changes and practised it. Here the researcher is trying to find out the latest trend in the advertising industry. -
Influence of media messages on voters behaviour, a study on people's perception of the Loksabha election 2014 /
Including, all private, public, regional and national news media there are more than 100 news, channels are available in India. Compare to previous Loksabha elections; on the 16thLoksabha election the role of media was exceptional. On Loksabha election 2014, the effect of media messages and the news representation was very much visible. -
Influence of social issues potrayed in commercial movies on the youth audience /
The dissertation titled Influence of social issues portrayed in commercial movies on the youth audience speaks about the effectiveness of the film as a means of communication to the large audience especially to the youth. As in the recent times the film industry is growing tremendously and many films are Bourne to experimentation, and commercial films also changing. In this regard this research paper analyses the implication of the commercial films on the youth audience as they are more prone to the changes of the media. The researcher analysis in this research paper the effectiveness of the commercial films on the youth audience, For this purpose the researcher conducted survey analysis taking 100 respondents as the sample size of youth group ranging from 15 -30 age group. In the literature review the researcher have used few theories to explain the phenomenon and also have collected few previously done researches related to the area of the subject. -
-
Jabbar Patel filmmaking - An auteur theory approach /
Films are a product of the director‟s mind. Through films we convey and understand certain messages by the use of certain symbols and metaphors that reoccur in our surrounding. Studies show that directors have their own individual style or pattern in which they prefer to portray certain elements in the movie. -
Learning foreign languages: A comparative analysis of online learning process vs. traditional educational processes /
Internet has pervaded every aspect of the life of the modern person today in the contemporary world. The fact that the education sector is undergoing vast amount of change in terms of the digital revolution via the internet medium is exemplary of the powerful aspect of the internet medium. This is also the case with the practice of foreign languages by many people, especially the urban educated youth. -
Malayalam biopics: From books to films /
This article talks about the difficulties that emerge when considering biographical films that are focused around biographical or autobiographical works of writing utilizing careful investigations of three Malayalam films. The films are an adjustment from their individual books. -
Marketing of malayalam films through new media /
The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films. -
Marketing strategies adopted by 5 Bangalore based start-ups /
Marketing strategies allow the organizations to take up the best opportunities available within the limited resources and thus help in maximizing the sale rate and giving a tough sustainable competition. It is a planning process to achieve certain goals, missions and set benchmarks with the help of promotional activities. Marketing helps to generate awareness among the consumers about the product or service and the company which again accelerates the demand among the customers and sales leads. -
Marketing strategies of surrogate advertisements of liquor products in India /
Advertisements have a strong influence in our life we like them because they provide information and create awareness about the market. But, the Government of India has restricted promotion of certain products on television like liquor, tobacco, pan etc. To overcome this companies use surrogate advertising. -
Marriage, parenting and adoption issues for LGBTQ+ community in India and their human rights challenges: A critical analysis /
The central facet of the concept of human rights is the equality of all people. Since everyone deserves respect, treating everyone equally is appropriate. Any act that diminishes that dignity is wrong because it violates the equality principle and makes discrimination more likely. Human rights are a topic that is hotly contested around the globe and is related to homosexuality. Only because of who they love and how they look do people everywhere become targets of violence and discrimination. Additionally, the LGBTQ+ community's civil rights, such as the right to marriage and the right to adopt, are not recognized on an equal footing with those of the heterosexual community. To have a family life with kids i.e. comparable to that of the heterosexual community, the LGBTQ+ community must have equal adoption rights.
The LGBTQ+ community, however, is subject to discrimination under India's adoption laws, which prevents them from fully exercising their legal rights to adoption. The discrimination on the basis adoption laws, which are predicated on the binary knowledge of gender, violate several principles outlined in Articles 14, 15, and 21 of the Indian Constitution. -
Media's portrayal of women activists - A comparative case study on Malala Yousafzai & Irom Sharmila /
Media has always played a major role in depicting various sections of the society, various aspects of life and people and thus enabled the common man have various perspectives. Sometimes, media becomes selective and refuses to properly execute certain news. Media can play a useful role in dissemination of information, but it when it comes to the process of portraying the women who have stood up for something, is the efficiency same? -
Narrating 'Devdas' through cinema: A study on characterization and power relations /
Sarat Chandra Chattopadhyay’s Bengali romance novel ‘Devdas’ has been adapted into movies for over eight decades, four of which are in Hindi. Many directors have applied their own creativity in order to bring out and present a different Devdas every time they remake the film. This paper tries to analyze the way the movies have changed over the years in relation to the change in characterization and power relations, with narration weaving these parameters together. -
News coverage on Pope Francis by Indian media /
Media serves role of an ombudsman, creating a bridge between the public and the government. This paper deals with the news coverage on Pope Francis by Indian media. Not every person has the means to go to Vatican and meet the Pope. In such an instance, it is through the various channels of media that the followers get an opportunity to see the Pope, listen to his preaching and follow his activities.