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Reportage of AFSPA incidents in mainstream media: Media shying away from criticising army /
The primary focus of the research work deals with the limited coverage of Armed Forces Special Powers Act by the National Media. Armed Forces Special Powers Act came into existence in the newly formed India in the year 1957. Media has been catering the interest of millions, but what about those sections of the Indian society which are suppressed by the imperialistic state apparatus? -
Representation of folk art in Malayalam cinema - A case study /
The purpose of the study is to find out the Portrayal of Folk art in Malayalam films in different aspects and Parameters. Kerala is a Land of Arts. There are many Art oriented films Malayalam Films. In that Folk Art oriented films are among them. The researcher has taken the movies Chayilyam, Kaliyattam and Pulijanmam for the research. -
Representation of print media in films /
This research is a study on Representation of print media in films. Creating awareness about the representation is one of the objectives of the study. Before forming an opinion about the representation of print media in films it is important to know what those representations represent. Today there are online newspapers and it co-exists with the traditional print media. Thus the researcher has found it more important to study the portrayal of the print media in films in the context of todays time and space. The researcher is not trying to appeal that print media should be potrayed in a certain way. The research contains analysis some films to study the representation. Researcher is not being judgemental about the representations but only investigating what is the depiction of print media, journalists and professions in films as films are a different medium from print. -
Representation of women in fairytales: A comparison between three literary texts and their movie adaptations /
Fairytales have been known to create a beautiful world around us. Children have read it or heard it as bed time stories which lead them to dream, create their own fantasies or become a princess who waits for her Prince Charming. Through the passage of time these fairytales have undergone numerous changes with each being of them being of great significance to the norms and culture in place for the society that was in place at the time. -
Representation of women in media: A case study on Japanese anime naruto and one piece /
It seems that as the first decade of the twenty-first century comes to close that the media is growing exponentially. Information is readily available at the touch of a button. This presents more opportunities than a company could possibly hope for to advertise. Most commonly the Japanese anime shows a woman whose body is being objectified in order to make it popular. -
Role of media in social issues: Media coverage of Vidarbha mass suicide by print media /
Media has always been an influential medium. It also has the biggest power to make aware of the people and the government. Thus it makes the government aware about the common people‟s problems and needs and making them act accordingly. In fact, it‟s actually the duty of the media. It‟s better to say that its function is nothing but to be a „watchdog‟. There are 4 theories of press/media and three other theories which are called „Development or Alternate Theories‟. -
Role of public relations and promotional strategies in the success of youth theatre groups in Kolkata /
Public Relations is fundamentally the process of managing how, when and in what way one communicates, so that one may ultimately influence the behaviour, attitude and perceptions of those important. Public relations were initially only used for corporate practices but with the passage of time it has clearly become very popular in other fields as well including that of fine arts. Arts with time has gone from an invaluable hobby into a commercial business. -
Shifting trends in bollywood's representation of subculture -A mise-en-scene perspective /
Indian Cinema today is an outcome of the continuous shifts and transferals, focusing on certain popular culture, narrative structures and styles, genres and most importantly visual culture. Bollywood which is the custodian of Hindi Cinema has come a long way from the depiction of as a prototype of any part of the country, identified and experienced by everyone irrespective of time and space has narrowed itself into more specific forms, focusing on the sub-cultures as perceived or understood from the innumerable films produced in the recent years. -
Social marketing: Tracing the shifts in marketing strategies after the entry of social media /
The paper is concerned with exploring the topic of social marketing from various angles. First and foremost thing that the researcher has looked into the notion that says social media is same as social media marketing. The researcher has taken the efforts to explain how the two i.e. social marketing and social media marketing differ from each other by giving examples through case studies of two companies Lifebuoy and Times of India and their social marketing initiatives. -
Social media and crisis communication the new age mantra? /
The topic Social Media and Crisis communication ?? The new age mantra? is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is ??uses and gratification theory. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained peoples faith back into the brand. -
Social media as an instrument for political communication: A case study on the Kanhaiya Kumar issue /
Social Media has emerged as an essential tool of communication and has created new ways of political mobilizing and encourage social media users in political activities ranging from joining their political groups by tweeting, status update, expressing supports through blogs and videos on Youtube. Kanhaiya Kumar is the current President of the Jawaharlal Nehru University Students' Union. He is also a leader of the All India Student Federation (AISF), the student wing of the Communist Party of India (CPI). -
Social media strategies of royal challenges Bangalore team and perception of its fans /
Indian Premier League (IPL) buzz is primarily driven by marketing actions of the broadcaster, Here the researcher brings out the key aspects for the success of Royal Challengers Bangalore (RCB) franchise through social media part of sports communication to connect with their fans to build a brand identity, manage reputations, and engage fans through various clubs. -
Social networking- A comparative study on the new google + project and facebook /
This research project set out to study the new Google + Project, a new social network by Google. The dissertation looks at the social network as compared to already existing social networks especially Facebook, what the sight possesses that other social networks may not have and how successful the site will be in the years to come and if there is a need for a new social network after what is already there. The researcher went out to find out from users of the social networks, how popular Google plus and Facebook are and how frequently the sites are and what possible future the sites have. The researcher found out that Google plus isnt as popular as Facebook just yet but in years to come if they can learn from the mistakes that the already existing social network have made and develop on that to make the site more user friendly. -
Social security concerns of students pursuing higher education during Russia-Ukraine conflict: Legal analysis /
A stateless migrant is not considered a citizen or national of any country under the operation of its laws. Such a person has no recognized nationality or legal status and is therefore not entitled to the protection and benefits of any state. Stateless migrants may face significant difficulties in exercising their basic human rights, including the right to education, work, and access to healthcare, among others. There are many different concepts regarding migrants and stateless migrants. This research will emphasize upon the concept of stateless migrant and the Indian students those are pursuing higher education from Ukraine and that is disturbed because of the uncertain conflict happened in Ukraine. Migrant is defined as a person who leaves their country of origin to live in another country, while a stateless migrant is someone who does not have a recognized nationality. Both concepts are important to understand when considering the rights of individuals. However, this research will also encounter often challenges in ensuring that these rights should be respected and protected by the authorities. -
Storytelling: An effective way of advertisement /
When the word advertisement strikes the minds of the audience, the very first thing they tend to do is either change the channel or skip it. The term advertisement has always been as something that is only meant to promote a product or a service. Until the last few years, have always seen advertisement as just an Integrated Marketing Communication. Storytelling form of advertisement is not something we see very often on TV or on the Internet. -
Strength of internet ties and impact of facebook on youth /
This dissertation aims at studying the social networking sites impact on people and relationships. There are different reasons why people use social networking sites like Facebook. The study aims to check whether it is the loneliness or the need for socialization that encourages networking on such sites. Study looks into Facebook and other social networking sites have changed the youngsters lives and lifestyles. This research tries to find out how this new media trend has affected peoples attitude towards life and also their attitude towards relationships. A questionnaire has been used to find the opinion of the people regarding the social networking concept. 75-100 people were researched to find out the exact need for social networking. The ability of networks to introduce new actors and new contents in the process of social organization, with relative independence to the power centres, increased over time with technological change, and more precisely, with the evolution of communication technologies. -
The charm of Indian folk art /
Indian Folk art is widely appreciated by the global audience because of its aesthetics and simplicity. The various folk art forms of India, have developed from the antiquities of the past centuries. The following research paper titled. The Charm Of Indian Folk Art‘ will analyse the traditional folk art of selected regions from across the country. And the modern adaptation of these traditional art forms by the contemporary designers. -
The elements of culture and their effectiveness in advertising /
Advertisements are considered to be one of the most effective ways of promoting a product or a service. Though it has a high impact on people on its own, it uses different techniques to attract its viewers. One of the effective ways of penetrating a consumer's mind has been through his/her culture. Culture has been present in all advertisements since years. Cultures in advertisements were either set to change the audiences' or the local culture was incorporated in advertisements for a better impact. -
The influence of personality traits on young Bangaloreans who prefer death metal music /
Death metal is often stereotyped as an extreme form of art which reflects community attitudes. Through this study, I intend to analyze the big 5 personality traits among young Bangalorean's that have a preference for death metal music. This paper will also will attempt to analyze the lyrics of 10 famous tracks from the genre that will be studied in terms of misogynic and occult themes. -
The right to information act, 2005 and the media drive: Role of print media in the RTI regime /
Media is regarded as an influential and powerful medium. It is one of the superior powers in our country to make people aware of the happenings of the society. The media performs the role of a ‘watchdog’ in order to cater to the general public. This paper aims to study the media coverage that was given months before passing of the RTI bill, thereby aiming to prove that the media had a significant role in passing this bill.