For almost a century, popular Hindi films rarely dealt with women issues and if it all it attempted to do so, the role of a women was restricted to be either that of nurturer or the epitome of sacrifice and forgiveness. Films like Mother India or Bandini glorified woman’s ability to give up her choices and even life for the sake of her family and dear ones. But post LPG (Liberalization, Privatization and Globalization) this scenario has gradually changed. Today, we come across films where a woman not only expresses her choice but she is also unapologetic about herself. Cinema very interesting deals with gender representation in a consensually problematic manner where the provider of the image as well as the receiver of the medium believes that the space is designed to give women her place only in a particular way.
Women have been stereotyped by society at large to be caretakers in the domestic front. Advertisement is a tool used to influence people and stereotypes have often been included in advertisements to target a specific audience. Washing clothes has been stereotyped as a women’s job in society across the globe. The concept of Feminism is to bring about equality of both genders in all spheres if life.
Advertising, as an industry designed to buy and sell products, was seen as the perfect platform to attract investors, marketers and consumers. It evolved over time and began to engulf several other domains and soon became the best platform to persuade mass audiences. Marketers began to use a technique of mass persuasion or mass psychoanalysis to guide their advertisements and campaigns. It has become one of the most effective means to sell consumers their products or ideas or even attitudes and behaviours.
The purpose of this research is to observe the persuasive techniques used by advertisers in television commercials focussing on eight different advertisements belonging to four different categories. The researcher concentrates on the different components utilized by promoters to summon passionate reaction on the viewers/consumers. The commercials chosen by the researcher depict essential connections that are esteemed and kept up in the society.
Leaving behind the social fabric which has time and again labelled Indian women merely as good wives, home makers and mothers , Indian women took it in their stride to take up the duties which are essentially thought of being male only, and proved that they are equal to their male counterparts; if not better in some cases.
A biopic or a biographical motion picture, that charts the lifetime of a person featured in that film, is not a trend or fad that came about in recent years. One could start with arguing upon the stance of the biopics of actually being a genre of itself, despite having been the part of earliest days of silent cinema. The paper studies three biopics in Bollywood along with the biographies/autobiographies that have been used as the background source for the film‘s narration.
Through this dissertation, the researcher aims to find out the various social issues reflected in the cinema of the Punjab. The main focus of the research is on three films. The first film is Maarhi Da Deeva which is based on a book by Punjabi writer Gurdial Singh and it talks about the trials and tribulations faced by the lower classes at the hands of the upper classes in a rural setup in the Punjab of 1980s.
Brand equity had been viewed from various perspectives. In general brand equity is defined as marketing effect which has been uniquely attributed to brand the product. Brand equity leads to two general motivation. One is financial base motivation to estimate the value of a brand. The second motivation creates a strategy based motivation to improve the market status and productivity.
Visual aids have played a significant role in understanding various messages. Visual aids serve as multipurpose effective tool in understanding concepts that are complex in nature. Not only does visual aids serve as classroom technique in the field of education but also enable the designers to collaborate with the academicians to create deigns that would bridge the gap between study material and better understandings.
The purpose of the study is to find out whether emotional appeal is still prevailing in television advertising. The researcher focuses on the various elements used by advertisers to evoke emotional response on the audience‟s side. The advertisements decided by the researcher portray important relationships that are valued and maintained in the society.
Femvertisements are advertisements wherein brands use the concepts of feminism, women empowerment etc. These advertisements talk about breaking the stereotypes that women are confined to in our society. The irony comes when these empowering advertisements themselves have hidden stereotypes that invariably end up doing more harm than good.
The present study deals with analyze how dialogue delivery seeped through action sequences by noting the chronological changes in the Telugu films, as well as analyzing four movies of a famous Telugu movie celebrity who has indulged his fans by delivering smart witty dialogues while beating up the baddies.Various aspects of the protagonist’s roles have been explored in order to elicit the importance of these elements and their contribution to the overall plot.
It seems that as the first decade of the twenty-first century comes to close that the media is growing exponentially. Information is readily available at the touch of a button. This presents more opportunities than a company could possibly hope for to advertise. Most commonly the Japanese anime shows a woman whose body is being objectified in order to make it popular.
Doodle Art are simple drawings that have concrete representational meaning in abstract shapes. A doodler intently shifts through information to generate substantial understandings. Doodle Art is one of the evolving styles that are attracting young audience especially through subject materials. Themain aim ofthe study is to understand whether doodling has emerged as a new trend in brand recall.
Advertisements are considered to be one of the most effective ways of promoting a product or a service. Though it has a high impact on people on its own, it uses different techniques to attract its viewers. One of the effective ways of penetrating a consumer's mind has been through his/her culture. Culture has been present in all advertisements since years. Cultures in advertisements were either set to change the audiences' or the local culture was incorporated in advertisements for a better impact.
Online marketing has become an integral part of branding, advertising and marketing communication for any brand today. Communicating with the consumers at the time of crisis using the right marketing mix is essential and that is exactly what Maggi did during the crisis that the brand faced in 2015. Maggi had used online marketing strategies to reach out to consumers belonging to various sections of the society during the crisis.
Psychoanalysis has over the years been a centre of attraction and intense research and study by critiques, psychologists, sociologists, etc. due to its unique outlook at the world, Freud’s psychoanalytical theories have found their way onto films, which use the creativity of visuals, sounds, effects etc to create the world Freud claims to be hidden behind the human consciousness. No film can escape psychoanalysis as it frames the underlying reasoning behind human behavior and thus this forms a most intriguing realm of study.
The television has been one of the most sought after modes of entertainment for audiences in India for a long time now. Programs aired on television channels mostly known as 'serials' generally have been accepted as the general form of entertainment thanks to this over the top content and storylines. A rapid growth in the technological sector has given viewers access to a whole new array of a great variety of entertainment programmes.
Alfred Hitchcock said, the better the villain, the better the film. If cinema has been a mirror to our times, the characters that populate one are reflections of us- the manifestations of our times. The antagonists in cinema are all that we dread and fear presented in different degrees of hyperbole, and to unswervingly desire and cheer their downfall at the hands has been an enduring appeal of cinema.
Patent Number: US 9,384,458 B2, Applicant: Thermo King Corporation. An environmentally-controlled structure for a cold chain. The structure includes a sensor, an identification reader, an environment implementer, and a controller. The sensor senses a parameter indicative of an environmental condition in the environmentally-controlled structure.
