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Role of public relations and promotional strategies in the success of youth theatre groups in Kolkata /
Public Relations is fundamentally the process of managing how, when and in what way one communicates, so that one may ultimately influence the behaviour, attitude and perceptions of those important. Public relations were initially only used for corporate practices but with the passage of time it has clearly become very popular in other fields as well including that of fine arts. Arts with time has gone from an invaluable hobby into a commercial business. -
A study on the awareness and use of ambient advertising /
A common question that arises in the minds of people with reference to advertising is: ‘in the near future, would any place be off-limits to advertising?’ Without much thought, a wellknown person would answer: ‘No’. The introduction of Ambient Advertising has increased the possibility of the answer to this question being affirmative. Ambient advertising is a new form of advertising tactic that has recently been introduced in India with a view of promoting and selling products/services, and brands. -
Understanding the role of corporate social responsibility in promoting brands /
Corporate Social Responsibility has been one of the primary importances given by companies. Every corporate/brand ensures proper identification, organized planning and effective implementation of a CSR activity. All these lead to one key goal, which is to create brand awareness or improve the image of a company/brand. The researcher has analysed the Corporate Social Responsibilities of two brands- Aircel and P&G. A qualitative approach has been taken by the researcher under which critical content analysis has been done to analyse the campaigns of the two brands. The two campaigns taken for the study are Aircel- Save our tigers and P&G Shiksha. -
Media's portrayal of women activists - A comparative case study on Malala Yousafzai & Irom Sharmila /
Media has always played a major role in depicting various sections of the society, various aspects of life and people and thus enabled the common man have various perspectives. Sometimes, media becomes selective and refuses to properly execute certain news. Media can play a useful role in dissemination of information, but it when it comes to the process of portraying the women who have stood up for something, is the efficiency same? -
Exploring the responsibility of journalists while reporting the sensitive issues: Khandamal case study /
Press is the watchdog of the democracy. Unending search for truth and fair reporting are the hallmarks of true journalism. With an increasing trend of competition among the media organizations and the rush to break the latest to the world, depth research on the beat gets diluted. There are other factors like time constraint, nature of the story, language and the geographical barriers etc. limit the validity and the accuracy of the beats that are covered. -
The charm of Indian folk art /
Indian Folk art is widely appreciated by the global audience because of its aesthetics and simplicity. The various folk art forms of India, have developed from the antiquities of the past centuries. The following research paper titled. The Charm Of Indian Folk Art‘ will analyse the traditional folk art of selected regions from across the country. And the modern adaptation of these traditional art forms by the contemporary designers. -
A critical study on role of social media in Delhi state elections 2013 & 2015 /
Social media is often hailed as an instrument of digital democracy and social change. This perception is deeply rooted in the well acknowledged potential of ICT’s as ‘agents for development and empowerment .It has liberated people from the tyranny of the free flow of information and ideas. The Delhi elections held in 2013 and 2015 made a revolutionary change in India’s political equations. It shows the emergence of a new party Aam AadmiPart, Aam Aadmi Party and its victory. -
A study on the role of academic web application among children an analysis through parents /
The education systems in today’s world have greatly changed with the emergence of new technologies. With the advent of digital media, variety of applications are developed which aid the children to step into their primary education. This research paper aims at finding out the role of such academic web applications among children. -
A psychoanalytical study of the nature and appearance of character analysing 6 songs each of Jim Morrison, Kurt Cobain and Janis Joplin (members of the famous club 27) /
To understand how character could be understood by analysing the greatest works of the above artists. This research is to find a possible connection to show that the songs written by the artist is not just a form of expression but also to show the world who they are, and their ideologies and most importantly what they feel about themselves. -
Recall of advertisements placed during Indian crime shows /
Brad J. Bushman conducted a study in 1998 that studied the effects of watching televised violence on memory. Bushman conducted experiments to find out if the viewers remembered the advertisements after watching violence on television. Results showed that violence had a negative effect on recall of the brand and the advertisement message. The present research sought to study the effect of violence in Indian crime shows on the recall of the brand, the product category and the tag lines used in the advertisements. -
A study on the representation of hisorical figures in bollywood film: Bajirao mastani and Jodha akbar /
The purpose of the study is to find out whether there is a difference in the representation of historical figures by historical film and historical textbooks. The researcher focuses on the various factors affecting the representation of the historical figures in historical film. The analysis conducted on the two films Bajirao Mastani and Jodha Akbar points at the modifications in the representation of the historical figures. The researcher conducts a textual analysis on the films which are analyzed during the research. -
A cultural analysis of "Newshour" in shaping the image of Times now news channel /
Television is medium which has the power to influence the people. With the advancement in technology and innovation, this medium became pervasive in nature. This particular study tires to explore how a particular television programme helps in shaping the image of television channel. -
Portrayal of cricket in bollywood movies from 2011-2016 /
Movies and cricket are two of the big entertainment and revenue generating industries in India. The first feature film in India can be dated back to 1913 while cricket had its emergence in the 16th century itself. Cricket can also be seen in movies in recent years. This study focuses on films which were released between the years 2011 and 2016 which have depicted cricket in them. The study uses the Representation theory by Stuart Hall as a theoretical framework. -
Business model of IPL: Role of product placement in creating it as a brand /
Product Placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in sports & entertainment programs. Brand Placement when collaborated with a well respected athlete or is strategically placed on the field at a game has helped many brands draw much needed exposure to their product offerings. The modes of product placement have transformed over the years, from the traditional practice of inserting ten or thirty seconds commercials to direct placement of the brand during live game or match intervals. Brand placement has the power to persuade a consumer or to strengthen the loyalty towards a brand. -
The subculture of gaming- An analysis of the culture and the behavioral patterns /
The aim of this study would be to reach out to people who identify themselves as gamers and then find out about the subculture that they represent. The study will be aimed at analyzing that culture and then identifying the behavioral and psychological influences it has on the “gamers”. Through this study the researcher has tried to break the myth on online gaming being addictive and inducing violence. -
Political propaganda portrayed in Hindi films /
Politics being one of the central object in democratic and highly politicize country like India has its impact and influence on every walk of life of this country. Since the beginning of the 20th century cinema in many ways has influenced social consciousness and helped in shaping our inner understanding. Both cinema & politics become important aspects of our society. It is important to study how they interact and how cinema adopt or take shape via political discourse of this country. -
Representation of folk art in Malayalam cinema - A case study /
The purpose of the study is to find out the Portrayal of Folk art in Malayalam films in different aspects and Parameters. Kerala is a Land of Arts. There are many Art oriented films Malayalam Films. In that Folk Art oriented films are among them. The researcher has taken the movies Chayilyam, Kaliyattam and Pulijanmam for the research. -
Impact of advertising slogans as a connecting medium between brands and consumers in India /
Advertising Slogans are short memorable words or phrases used in different advertisement campaigns. These have a lot of Impact on the consumers when they think of buying a product. They are the main means of attraction to an aspect of a product. Advertisers use it as an essential tool for the marketing of the brands. In a way these help in connecting people irrespective / respective of their class, creed, culture etc. -
Effectiveness of anti-smoking PSAa: A comparative study /
The purpose of the study is to find out whether anti-smoking Public Service Advertisements are well strategized attempts to create and spread awareness about a public issue that could affect deeply seated public attitudes and behaviour. The study also highlights the ways in which anti-smoking PSAs are produced in different parts of the world and how it has brought changes in the public behaviour. -
Narrating 'Devdas' through cinema: A study on characterization and power relations /
Sarat Chandra Chattopadhyay’s Bengali romance novel ‘Devdas’ has been adapted into movies for over eight decades, four of which are in Hindi. Many directors have applied their own creativity in order to bring out and present a different Devdas every time they remake the film. This paper tries to analyze the way the movies have changed over the years in relation to the change in characterization and power relations, with narration weaving these parameters together.