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Action genre in tollywood-A study of Pawan Kalyan films /
The present study deals with analyze how dialogue delivery seeped through action sequences by noting the chronological changes in the Telugu films, as well as analyzing four movies of a famous Telugu movie celebrity who has indulged his fans by delivering smart witty dialogues while beating up the baddies.Various aspects of the protagonist’s roles have been explored in order to elicit the importance of these elements and their contribution to the overall plot. -
Representation of women in fairytales: A comparison between three literary texts and their movie adaptations /
Fairytales have been known to create a beautiful world around us. Children have read it or heard it as bed time stories which lead them to dream, create their own fantasies or become a princess who waits for her Prince Charming. Through the passage of time these fairytales have undergone numerous changes with each being of them being of great significance to the norms and culture in place for the society that was in place at the time. -
An analysis of online marketing strategies used by maggi during the 2015 crisis /
Online marketing has become an integral part of branding, advertising and marketing communication for any brand today. Communicating with the consumers at the time of crisis using the right marketing mix is essential and that is exactly what Maggi did during the crisis that the brand faced in 2015. Maggi had used online marketing strategies to reach out to consumers belonging to various sections of the society during the crisis. -
Humour as a tool for brand recall. Understanding the concept through five star advertisements /
Advertisements are considered as one of the effective tool of promoting a service or product. Though it has high impact on people it uses different appeals to attract the viewers. One of the effective appeals used by advertisers is humour. Humour has been used widely in advertisements since years. Everyone likes humour and the concept behind using humour in advertisements is clearly based on the people’s psychology. The researcher tries to find out whether humour is used as a tool for brand recall or not by using different qualitative and quantitative methods. -
Content analysis of Shyamprasad films /
Shyamaprasad is a renowned Malayalam film maker popular for his unique and refreshing style of film making. He is well known for the themes he employs in his films which make them stand apart. This research consists of an in depth analysis of all twelve films made by the film maker using various parameters. The parameters that are considered are themes, characters, underlying ideas, setting, conflicts and emotions. -
Promotional strategies used by electronic dance music festicals (Sunburn and VH1 supersonic) on social networking sites /
This study deals with promotional strategies used by Electronic Dance Music (EDM) festivals like Sunburn and Supernova on social networking sites. This study also tries to learn branding techniques used by these Electronic Dance Music’s. The interest Indian youth have on music festivals has increased and is still increasing mainly due to social networking sites especially in the past few years. Promotions used by these events are trending and are the most successful promotional strategies implemented till date. -
A study on the coverage of Bhil community in mass media /
Bhils, India's second biggest tribal group, live in Madhya Pradesh, Gujarat, Rajasthan and Maharashtra. Bhils are popularly known as the bow men of Rajasthan. They are the most widely scattered tribal groups in India. They form the largest tribe of the whole South Asia. This Dissertation paper “A study on the coverage of Bhil Community in Mass Media” aims to study the Mass Media coverage of Bhil community with special reference to Print Media. -
Recall of advertisements placed during Indian crime shows /
Brad J. Bushman conducted a study in 1998 that studied the effects of watching televised violence on memory. Bushman conducted experiments to find out if the viewers remembered the advertisements after watching violence on television. Results showed that violence had a negative effect on recall of the brand and the advertisement message. The present research sought to study the effect of violence in Indian crime shows on the recall of the brand, the product category and the tag lines used in the advertisements. -
Influence of social issues potrayed in commercial movies on the youth audience /
The dissertation titled Influence of social issues portrayed in commercial movies on the youth audience speaks about the effectiveness of the film as a means of communication to the large audience especially to the youth. As in the recent times the film industry is growing tremendously and many films are Bourne to experimentation, and commercial films also changing. In this regard this research paper analyses the implication of the commercial films on the youth audience as they are more prone to the changes of the media. The researcher analysis in this research paper the effectiveness of the commercial films on the youth audience, For this purpose the researcher conducted survey analysis taking 100 respondents as the sample size of youth group ranging from 15 -30 age group. In the literature review the researcher have used few theories to explain the phenomenon and also have collected few previously done researches related to the area of the subject. -
A critical look on transformation on text into visuals - Martin scorsese's wolf of wall street /
Adaptations of texts to movies have always been a genre of their own in the world of cinema, where there have been many adaptations of which a few are successful while some have failed to convince the audience. This particular paper talks about how Martin Scorsese has adopted the art of making biographies where he has chosen his story lines from existing texts on biographies and his ability to make these biographies on personalities who are still alive. -
Preferences of 24 hours news channel viewers in Kerala /
Keeping the demand of Infotainment programs, the media houses started producing news magazines, entertainment magazines and news programs for different channels. Within a short span of time news journalism became so popular in Kerala and now more and more media houses were planning to setup their news channels in the state. By several measures news channels has come to realize the potential for news broadcasting. Each network has dramatically expanded their news programming over the decades and TV news producers take great pains to make their stories visually appealing to present news instantaneously and to make viewers feel they are a part of the events shown. New computerized graphical techniques present technical and statistical data in compelling formats. -
From Oklahoma to the hateful eight: Rise and fall of 70mm film format /
There is a constant debate in the industry whether it should stick to the latest trends in digital technology or slowly bring back the film formats that are going obsolete, purely due to the uncanny myths that surround it. Film formats are being promoted by well-known auteurs, addressing the common misconceptions such as cost, look and quality of the recordings made. -
Content analysis on coverage of wildlife issues by popular english and kannada newspaper of Bengaluru /
The ever increasing human population and unplanned developmental work across the globe has caused a major threat to the biodiversity. Poaching, loss of wild habitat due to encroachment of forestlands have put many animal and plantspecies in the verge of extinction, the most recent being the Western black rhinoceros, a subspecies of the black rhinoceros that was declared as extinct by the International Union for Conservation of Nature and Natural Resources (IUCN) in the year 2011.The current destruction of the remaining wild habitats across the globe seeks protection and effective conservation strategies. Print Media, especially newspaper play an important role in creating awareness about wildlife issues and also mitigating in problems. -
Marketing of malayalam films through new media /
The research studies the marketing strategies used by Malayalam films through New Media. In this research new media includes Facebook, Twitter, YouTube, Whatsapp and instagram. For the past four years there is a new shift in the marketing of Malayalam films. More and more film makers are depending on new media for the marketing of Malayalam films. Through this research the researcher studies the current trends in the new media marketing of Malayalam films. -
Learning foreign languages: A comparative analysis of online learning process vs. traditional educational processes /
Internet has pervaded every aspect of the life of the modern person today in the contemporary world. The fact that the education sector is undergoing vast amount of change in terms of the digital revolution via the internet medium is exemplary of the powerful aspect of the internet medium. This is also the case with the practice of foreign languages by many people, especially the urban educated youth. -
Marketing strategies adopted by 5 Bangalore based start-ups /
Marketing strategies allow the organizations to take up the best opportunities available within the limited resources and thus help in maximizing the sale rate and giving a tough sustainable competition. It is a planning process to achieve certain goals, missions and set benchmarks with the help of promotional activities. Marketing helps to generate awareness among the consumers about the product or service and the company which again accelerates the demand among the customers and sales leads. -
Northeast and its portrayal in broadcast media - A picture beyond terrorism and insurgency /
Northeast India is a rich home of natural beauty and magnificence surrounding the seven sister states of Assam, Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland, Tripura and the nearby hilly state of Sikkim. In any case it is a bizarre reality that such an inconceivable region of the nation stays inadequately spoken and noticed in the national cognizance. -
The role of television in the development of the society: Puthiya Thaaimurai, a tamil channel - A case study /
Puthiyathalamurai is a Tamil news channel which is of recent origin. Besides its coverage of news, this channel carries out various social developmental works. In an age when television channels mindlessly pursue after Television Rating Point (TRP) ratings pressurized by business interests and profit motives, the television channels are gradually losing their credibility. In Tamilnadu, television channels have long been the mouthpieces of politicians who own this medium. In this scenario, Puthiya Thalaimurai has taken a different path not allowing itself to be swayed by any political interest and has adopted measures to felicitate development of the society. -
An exploratory study on video marketing as a new tool of advertising in digital marketing /
The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services. -
Role of public relations and promotional strategies in the success of youth theatre groups in Kolkata /
Public Relations is fundamentally the process of managing how, when and in what way one communicates, so that one may ultimately influence the behaviour, attitude and perceptions of those important. Public relations were initially only used for corporate practices but with the passage of time it has clearly become very popular in other fields as well including that of fine arts. Arts with time has gone from an invaluable hobby into a commercial business.