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Representation of women in fairytales: A comparison between three literary texts and their movie adaptations /
Fairytales have been known to create a beautiful world around us. Children have read it or heard it as bed time stories which lead them to dream, create their own fantasies or become a princess who waits for her Prince Charming. Through the passage of time these fairytales have undergone numerous changes with each being of them being of great significance to the norms and culture in place for the society that was in place at the time. -
Social marketing: Tracing the shifts in marketing strategies after the entry of social media /
The paper is concerned with exploring the topic of social marketing from various angles. First and foremost thing that the researcher has looked into the notion that says social media is same as social media marketing. The researcher has taken the efforts to explain how the two i.e. social marketing and social media marketing differ from each other by giving examples through case studies of two companies Lifebuoy and Times of India and their social marketing initiatives. -
Storytelling: An effective way of advertisement /
When the word advertisement strikes the minds of the audience, the very first thing they tend to do is either change the channel or skip it. The term advertisement has always been as something that is only meant to promote a product or a service. Until the last few years, have always seen advertisement as just an Integrated Marketing Communication. Storytelling form of advertisement is not something we see very often on TV or on the Internet. -
A study on the coverage of Bhil community in mass media /
Bhils, India's second biggest tribal group, live in Madhya Pradesh, Gujarat, Rajasthan and Maharashtra. Bhils are popularly known as the bow men of Rajasthan. They are the most widely scattered tribal groups in India. They form the largest tribe of the whole South Asia. This Dissertation paper “A study on the coverage of Bhil Community in Mass Media” aims to study the Mass Media coverage of Bhil community with special reference to Print Media. -
Exploring women centric roles in contemporary Telugu movies /
The present study deals with the scenario of women centric films in the Telugu film industry, and how the characterization of these women characters is done in the select films. The films dealt with, are chosen from the contemporary era varying from 2000-2016. Various aspects of the roles have been explored in order to elicit the importance of these characters and also their contribution to the overall plot. -
Relevance of comic books in the Indian context /
The purpose of the study is to find out whether comic books are still relevant in the minds of their Indian readers. With the advent of television, cellular phones, and the world wide web- readers of the 90’s had rapidly lost interest in these printed illustrations due to the lack of innovation and distribution. -
Social media as an instrument for political communication: A case study on the Kanhaiya Kumar issue /
Social Media has emerged as an essential tool of communication and has created new ways of political mobilizing and encourage social media users in political activities ranging from joining their political groups by tweeting, status update, expressing supports through blogs and videos on Youtube. Kanhaiya Kumar is the current President of the Jawaharlal Nehru University Students' Union. He is also a leader of the All India Student Federation (AISF), the student wing of the Communist Party of India (CPI). -
Marketing strategies adopted by 5 Bangalore based start-ups /
Marketing strategies allow the organizations to take up the best opportunities available within the limited resources and thus help in maximizing the sale rate and giving a tough sustainable competition. It is a planning process to achieve certain goals, missions and set benchmarks with the help of promotional activities. Marketing helps to generate awareness among the consumers about the product or service and the company which again accelerates the demand among the customers and sales leads. -
Changing representation of women in recent bollywood cinema /
For almost a century, popular Hindi films rarely dealt with women issues and if it all it attempted to do so, the role of a women was restricted to be either that of nurturer or the epitome of sacrifice and forgiveness. Films like Mother India or Bandini glorified woman’s ability to give up her choices and even life for the sake of her family and dear ones. But post LPG (Liberalization, Privatization and Globalization) this scenario has gradually changed. Today, we come across films where a woman not only expresses her choice but she is also unapologetic about herself. Cinema very interesting deals with gender representation in a consensually problematic manner where the provider of the image as well as the receiver of the medium believes that the space is designed to give women her place only in a particular way. -
A feminist interrogation of gender and class representation in specific detergent advertisements /
Women have been stereotyped by society at large to be caretakers in the domestic front. Advertisement is a tool used to influence people and stereotypes have often been included in advertisements to target a specific audience. Washing clothes has been stereotyped as a women’s job in society across the globe. The concept of Feminism is to bring about equality of both genders in all spheres if life. -
Beverage brands and subliminal messaging: An analysis of its presence in advertising and the awareness among consumers /
Advertising, as an industry designed to buy and sell products, was seen as the perfect platform to attract investors, marketers and consumers. It evolved over time and began to engulf several other domains and soon became the best platform to persuade mass audiences. Marketers began to use a technique of mass persuasion or mass psychoanalysis to guide their advertisements and campaigns. It has become one of the most effective means to sell consumers their products or ideas or even attitudes and behaviours. -
Persuasive techniques used by advertisers in television commercials /
The purpose of this research is to observe the persuasive techniques used by advertisers in television commercials focussing on eight different advertisements belonging to four different categories. The researcher concentrates on the different components utilized by promoters to summon passionate reaction on the viewers/consumers. The commercials chosen by the researcher depict essential connections that are esteemed and kept up in the society. -
A study on the portrayal of women characters in Zoya Aktar's films /
Leaving behind the social fabric which has time and again labelled Indian women merely as good wives, home makers and mothers , Indian women took it in their stride to take up the duties which are essentially thought of being male only, and proved that they are equal to their male counterparts; if not better in some cases. -
Bollywood, biopics and biographies: Understanding the transmutation of narratives /
A biopic or a biographical motion picture, that charts the lifetime of a person featured in that film, is not a trend or fad that came about in recent years. One could start with arguing upon the stance of the biopics of actually being a genre of itself, despite having been the part of earliest days of silent cinema. The paper studies three biopics in Bollywood along with the biographies/autobiographies that have been used as the background source for the film‘s narration. -
Filmography of social issues in Punjabi cinema /
Through this dissertation, the researcher aims to find out the various social issues reflected in the cinema of the Punjab. The main focus of the research is on three films. The first film is Maarhi Da Deeva which is based on a book by Punjabi writer Gurdial Singh and it talks about the trials and tribulations faced by the lower classes at the hands of the upper classes in a rural setup in the Punjab of 1980s. -
Brand equity seen through advertising proceedings and analysis on brand attitude and brand experience /
Brand equity had been viewed from various perspectives. In general brand equity is defined as marketing effect which has been uniquely attributed to brand the product. Brand equity leads to two general motivation. One is financial base motivation to estimate the value of a brand. The second motivation creates a strategy based motivation to improve the market status and productivity. -
Understanding the impact of designs in visual aids in education /
Visual aids have played a significant role in understanding various messages. Visual aids serve as multipurpose effective tool in understanding concepts that are complex in nature. Not only does visual aids serve as classroom technique in the field of education but also enable the designers to collaborate with the academicians to create deigns that would bridge the gap between study material and better understandings. -
A perspective analysis of emotional appeal used in television advertising /
The purpose of the study is to find out whether emotional appeal is still prevailing in television advertising. The researcher focuses on the various elements used by advertisers to evoke emotional response on the audience‟s side. The advertisements decided by the researcher portray important relationships that are valued and maintained in the society. -
Deconstruction of representation of working women in Indian femvertisements /
Femvertisements are advertisements wherein brands use the concepts of feminism, women empowerment etc. These advertisements talk about breaking the stereotypes that women are confined to in our society. The irony comes when these empowering advertisements themselves have hidden stereotypes that invariably end up doing more harm than good. -
Action genre in tollywood-A study of Pawan Kalyan films /
The present study deals with analyze how dialogue delivery seeped through action sequences by noting the chronological changes in the Telugu films, as well as analyzing four movies of a famous Telugu movie celebrity who has indulged his fans by delivering smart witty dialogues while beating up the baddies.Various aspects of the protagonist’s roles have been explored in order to elicit the importance of these elements and their contribution to the overall plot.