Browse Items (150 total)
Sort by:
-
A study on the role of media in the promotion of the konkani language /
Traditions and language have become crucial aspects in keeping up the culture of a particular place. A language is one of the most important means through which a culture can be sustained and even prevented from dying in the light of the westernization and globalization of the society that we are living in today. One such language that has been facing immense threat against the growing strengths and forces of the Westernised world is that of Konkani, a language most typically spoken on the Western coast of India, also known as the Konkan coast. -
Action genre in tollywood-A study of Pawan Kalyan films /
The present study deals with analyze how dialogue delivery seeped through action sequences by noting the chronological changes in the Telugu films, as well as analyzing four movies of a famous Telugu movie celebrity who has indulged his fans by delivering smart witty dialogues while beating up the baddies.Various aspects of the protagonist’s roles have been explored in order to elicit the importance of these elements and their contribution to the overall plot. -
Addressing harassment against men through the lens of gender equality in India: A critical analysis /
Harassment refers to harassment derives from the English verb harass plus the suffixment. The verb harass, in turn, is a loan word from the French, which was already attested in meaning torment, annoyance, bother, trouble.1 It refers to when an individual continually performs undesirable behaviour against a victim. This may include offensive language, rude and cruel remarks, but it must continue over time in order then it is considered as harassment. Harassment has many types like sexual harassment, mental harassment; workplace harassment, domestic harassment and many more it cover wide range of offence Harassment. Harassment against men is a serious issue that needs to be addressed in India, just as harassment against women does. It is important to approach this issue through the lens of gender equality, as both men and women should have the right to live free from harassment and violence. To start with, it is important to acknowledge that men can be victims of harassment and violence, and that this issue is not limited to women alone. -
Adopted online marketing strategies for newly opened cafes in Delhi and Bengaluru /
Cafes in India have become a major business activity. It’s demand has grown so much so that people no longer want to go for fine dining and eat their food in an enclosed space with sophisticated colored walls. Though cafes are a borrowed concept from West but in the last seven to eight years, cafes have become a booming sector in the gastronomic industry. Particularly, if we look at the metropolitan cities of India, they all are bustling with cafes and pulling crowd like never before. -
-
An analysis of online marketing strategies used by maggi during the 2015 crisis /
Online marketing has become an integral part of branding, advertising and marketing communication for any brand today. Communicating with the consumers at the time of crisis using the right marketing mix is essential and that is exactly what Maggi did during the crisis that the brand faced in 2015. Maggi had used online marketing strategies to reach out to consumers belonging to various sections of the society during the crisis. -
An analysis on if presentation style attracts readers to read an article /
This study is to analyse if readers read an article due to the presentation style of an article (writing style, graphic designs, layout and topic) they come across. Readers pick a magazine based on their interest and the magazines may contain what they already know, something additional to the knowledge they already have and also from the areas that they are ignorant about. They may or may not read all the articles from that particular magazine and if at all they read there can be a solid reason behind it. I want to analyze if it is because of their interest or due to the presentation style. There have been studies done in this particular field but not on any particular point of view. They have also not stressed much on the contrast of presentations style and content. This study can be a means through which many magazines or other print media can reach up to the audience and make them read the articles. The researcher prefers qualitative study as analyze on why they read an article has to be done. It is by means of a questionnaire that I am going to do the qualitative study. -
An analysis on the portrayal of India by national geographic magazine /
The research is an analysis on how the magazine National Geographic has portrayed India over the years and whether or how it has changed. National Geographic being an all American historical magazine might have its own ways of portraying particular nations. India being known for festivals, colors, superstition and snake charmers has always been portrayed countless number of times as only the above mentioned stereotypical explanation. May it be in movies, cartoons, books, etc., National Geographic being a credible magazine has never failed to bring forth to the world all historical aspects of any country. Bollywood, Spicy food, Religion etc. has been a hot topic for both Nat Geo magazine and television. The researcher wishes to find out if the magazine has portrayed India differently over the years. -
An exploratory study on video marketing as a new tool of advertising in digital marketing /
The rate at which New Media technologies are on the rise, directs us to the question how they affect the media business. In areas such as advertising, innovation come and go, resulting in marketing business development, at a faster pace. Today, the cutting edge technology of Video marketing had entered the advertising industry. Consumers are more mobile than ever before and advertisers want to get in touch with them while on the go. Amid all the new developments, video marketing is more and more essential for commodities and services. -
Analysing different appeals in Cadbury India commercials /
Appeals are an important aspect in the field of advertising that are used widely to promote or market a product by persuading its consumers. Television is one of the strongest medium that brings out the clarity of advertising appeals. This study aims to analyse the different appeals that are used by the brand Cadbury in India. -
Analysis of dystopian films 'Book of Eli' and 'V for Vendetta' using Randal Marlin's theory of propaganda /
Visual media, namely films, is one of the greatest mediums for the conveyance of propaganda. Dystopian films contain strong persuasive content in them and are used by filmmakers to spread propaganda. Unlike the filmmakers of the past, dystopian filmmakers focus on the future and their films are usually set in a futuristic environment. The environement is usually shown as being completely destryed by neglect or the overtake by technology. -
Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /
In today's world, the social web space has become a competitive platform for companies engaged in a plethora of activities to promote and sell their products and, more importantly, create a brand image. In tandem with the rapid development that has been observed in social media, the advertising industry has also evolved to accommodate the needs of the internet. Native advertising has emerged as a viable and lucrative alternative for companies to communicate with their audiences. -
Audience perception on movies related to social issues: A case study on Ranjith movies /
Film alludes to an arrangement of pictures moving constantly, in a steady progression which makes an illusionary impact of development. Ranjith is a Malayalam screenwriter, filmmaker, producer and actor. The researcher here aims to analyse four films by Director Ranjith and study the audience perception or understanding on films related social issues. -
Beverage brands and subliminal messaging: An analysis of its presence in advertising and the awareness among consumers /
Advertising, as an industry designed to buy and sell products, was seen as the perfect platform to attract investors, marketers and consumers. It evolved over time and began to engulf several other domains and soon became the best platform to persuade mass audiences. Marketers began to use a technique of mass persuasion or mass psychoanalysis to guide their advertisements and campaigns. It has become one of the most effective means to sell consumers their products or ideas or even attitudes and behaviours. -
Bollywood, biopics and biographies: Understanding the transmutation of narratives /
A biopic or a biographical motion picture, that charts the lifetime of a person featured in that film, is not a trend or fad that came about in recent years. One could start with arguing upon the stance of the biopics of actually being a genre of itself, despite having been the part of earliest days of silent cinema. The paper studies three biopics in Bollywood along with the biographies/autobiographies that have been used as the background source for the film‘s narration. -
Brand equity seen through advertising proceedings and analysis on brand attitude and brand experience /
Brand equity had been viewed from various perspectives. In general brand equity is defined as marketing effect which has been uniquely attributed to brand the product. Brand equity leads to two general motivation. One is financial base motivation to estimate the value of a brand. The second motivation creates a strategy based motivation to improve the market status and productivity. -
Business model of IPL: Role of product placement in creating it as a brand /
Product Placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in sports & entertainment programs. Brand Placement when collaborated with a well respected athlete or is strategically placed on the field at a game has helped many brands draw much needed exposure to their product offerings. The modes of product placement have transformed over the years, from the traditional practice of inserting ten or thirty seconds commercials to direct placement of the brand during live game or match intervals. Brand placement has the power to persuade a consumer or to strengthen the loyalty towards a brand. -
Changes in portrayal of antagonists in post 9/11 American cinema- Case studies on 'The Joker' and 'Khan' /
Alfred Hitchcock said, the better the villain, the better the film. If cinema has been a mirror to our times, the characters that populate one are reflections of us- the manifestations of our times. The antagonists in cinema are all that we dread and fear presented in different degrees of hyperbole, and to unswervingly desire and cheer their downfall at the hands has been an enduring appeal of cinema. -
Changing representation of women in recent bollywood cinema /
For almost a century, popular Hindi films rarely dealt with women issues and if it all it attempted to do so, the role of a women was restricted to be either that of nurturer or the epitome of sacrifice and forgiveness. Films like Mother India or Bandini glorified woman’s ability to give up her choices and even life for the sake of her family and dear ones. But post LPG (Liberalization, Privatization and Globalization) this scenario has gradually changed. Today, we come across films where a woman not only expresses her choice but she is also unapologetic about herself. Cinema very interesting deals with gender representation in a consensually problematic manner where the provider of the image as well as the receiver of the medium believes that the space is designed to give women her place only in a particular way. -
Changing trend in the programming pattern happening in Malayalam television channels due to FDI /
Malayalam television industry is unique in its own way and stand out for its unique elements from the other television industries in India. The researcher has tried to analyze the changing trend in the programing happening in Malayalam television channels due to the foreign direct investment happening in the industry.