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Portrayal of sikhism in hindi movies /
A Sikh is known for his strength and valor, comedians, a true friend to someone, dedicated, hard work. These are the general characteristics that are taken into consideration while dealing with how we perceive their nature on screen. Over the past few years Portrayal of Sikhism has evolved from being a comedian to a more serious role and some of the stories being based on true lifes of Sikhs. With portrayal of Sikhs in Hindi movies, the image of the community has been lifted despite them being stereotyped in cinema in form of various actors, enacting the roles of a Sikh on screen whose enactment has helped in uplifting the communitys image in the minds of the people despite the Sikh religion being the lowest in the population count. -
Social marketing: Tracing the shifts in marketing strategies after the entry of social media /
The paper is concerned with exploring the topic of social marketing from various angles. First and foremost thing that the researcher has looked into the notion that says social media is same as social media marketing. The researcher has taken the efforts to explain how the two i.e. social marketing and social media marketing differ from each other by giving examples through case studies of two companies Lifebuoy and Times of India and their social marketing initiatives. -
Visual propaganda through social media: A case study of Arab - Israeli crisis /
A picture is worth a thousand words, uploading images immediately attract attention a comments or tweets. Images are able to trigger multiple emotions and are effectively used for propaganda. Visual propaganda stands for usage of images to fulfil propaganda goals. These images carry meaning, emotion and a purpose. -
A study on strategic use of language in newspapers headlines /
The language we use to communicate with one another is like a knife. In the hands of a careful and skilled surgeon, a knife can work to do great good. But in the hands of a careless or ignorant person, a knife can cause great harm. Exactly as it is with our words- Anonymous. For the news media, particularly the newspaper, the greatest weapon is the power of words. The success or failure of a newspaper depends largely on the way its headlines appear to the readers. A well thought out headline does half the job of conveying the message. And consequently, a poorly written one can lead to misinterpretation. This research is an effort to delve into a complete understanding of the structuring of headlines in English newspapers and analyzing it against the use of phrases and words that are misleading and ambiguous. -
Beverage brands and subliminal messaging: An analysis of its presence in advertising and the awareness among consumers /
Advertising, as an industry designed to buy and sell products, was seen as the perfect platform to attract investors, marketers and consumers. It evolved over time and began to engulf several other domains and soon became the best platform to persuade mass audiences. Marketers began to use a technique of mass persuasion or mass psychoanalysis to guide their advertisements and campaigns. It has become one of the most effective means to sell consumers their products or ideas or even attitudes and behaviours. -
A comparative study of ancient Indian mythological characters and modern superheroes /
Indian Mythology has been an integral part of the culture and traditions of India. The traditions have been evolving and it has been having a tremendous impact on various platforms. The entertainment industry is also growing humoungously and there are a number of aspects. The influence and the impact of Indian mythology has been tremendous and it also has expanded its vast influence over other platforms such as entertainment, social aspects etc. -
Corporate social responsibility of Tata company - A public relations strategy /
Tata Group, a global enterprise was founded by Jamshedji Tata in the year 1868. The conglomerate is headquartered in India. The company comprises over 100 liberated functioning businesses. Tata Sons is the main parent and major investment stock company and also the promoter of various other Tata companies. Tata as a company believes in providing quality products and services to its customers. But at the same time they also maintain good employee relationship through loyalty programs and initiatives. -
Cyber security laws in civil aviation in India: A critical analysis /
Cybersecurity in civil aviation is becoming increasingly critical as the aviation industry in India continues to grow and evolve. With the increasing use of technology and automation in aviation, there is a growing risk of cyber threats that can affect the safety and security of civil aviation operations. This paper provides a critical analysis of the current state of cybersecurity in civil aviation in India. It examines the various cyber threats facing the aviation industry, the legal and regulatory framework for cybersecurity in India, and the measures that can be taken to enhance cybersecurity in civil aviation. The analysis highlights the need for a comprehensive and proactive approach to cybersecurity in civil aviation in India, including the implementation of robust cybersecurity policies and procedures, the adoption of international best practices, and the establishment of a dedicated cybersecurity framework for the aviation industry. -
Notions of beauty, perception and acceptance - How people perceive product advertising /
Beauty has always been an important factor in humanity. It has played a very important role in history, being recorded timeless in various arts. Needless to say it is a very important part of our world, our society and us. Though beauty can be achieved through many means, one of the most popular ways one thinks of achieving it is beauty products. These beauty products have wriggled their ways though our daily lives and have made themselves a staple through their insistent advertising which proclaim that they are the answer to all your beauty related problems. One of their proclamations is that their products help achieve perfection. -
An analysis on the portrayal of India by national geographic magazine /
The research is an analysis on how the magazine National Geographic has portrayed India over the years and whether or how it has changed. National Geographic being an all American historical magazine might have its own ways of portraying particular nations. India being known for festivals, colors, superstition and snake charmers has always been portrayed countless number of times as only the above mentioned stereotypical explanation. May it be in movies, cartoons, books, etc., National Geographic being a credible magazine has never failed to bring forth to the world all historical aspects of any country. Bollywood, Spicy food, Religion etc. has been a hot topic for both Nat Geo magazine and television. The researcher wishes to find out if the magazine has portrayed India differently over the years. -
A study on stereotypical portrayal of men in Telugu cinema /
In India, Telugu Cinema Industry is one of the biggest in terms of producing Movies every year. This dissertation focus on identifying, analyzing and elaborating on the elements of stereotypes in general, with major focus and specifications to ‘Male Stereotyping on Screen’. The idea of this study to find the elements of stereotype and also to understand the social appearance of men on screen. -
Representation of women in media: A case study on Japanese anime naruto and one piece /
It seems that as the first decade of the twenty-first century comes to close that the media is growing exponentially. Information is readily available at the touch of a button. This presents more opportunities than a company could possibly hope for to advertise. Most commonly the Japanese anime shows a woman whose body is being objectified in order to make it popular. -
Deconstruction of representation of working women in Indian femvertisements /
Femvertisements are advertisements wherein brands use the concepts of feminism, women empowerment etc. These advertisements talk about breaking the stereotypes that women are confined to in our society. The irony comes when these empowering advertisements themselves have hidden stereotypes that invariably end up doing more harm than good. -
Use of colour in Indian movie poster design Analysis of four genres /
Colour is a very important element when it comes to designing posters. Colour is a very strong tool in a poster, which helps conveying ones message to the audience/viewer. In this paper the researcher tries to understand similarities and differences in colours used in posters within a genre as well as between the genres of Indian movies. -
The influence of personality traits on young Bangaloreans who prefer death metal music /
Death metal is often stereotyped as an extreme form of art which reflects community attitudes. Through this study, I intend to analyze the big 5 personality traits among young Bangalorean's that have a preference for death metal music. This paper will also will attempt to analyze the lyrics of 10 famous tracks from the genre that will be studied in terms of misogynic and occult themes. -
Brand equity seen through advertising proceedings and analysis on brand attitude and brand experience /
Brand equity had been viewed from various perspectives. In general brand equity is defined as marketing effect which has been uniquely attributed to brand the product. Brand equity leads to two general motivation. One is financial base motivation to estimate the value of a brand. The second motivation creates a strategy based motivation to improve the market status and productivity. -
Exploring the genuineness of CSR in India between two different major public sector companies reliance power & shell petroleum a case study /
The past two decades have witnessed a remarkable change in the way businesses run and operate. Profit maximization no longer remains the focus of businesses. The turn of events, have pressurized firms to put serious efforts into a wide range of social responsibility activities and thus shift the corporate goals from socio-economic focus towards increasing shareholder value to the welfare of all stakeholders. This study aims at understanding how genuine the Corporate Social Responsibility (CSR) in India is by looking at two rival power company’s giants - Reliance power and Essar Power. -
A comparative analysis of KFC video advertisements and the impact on its customers of Bengaluru /
In India, today fast food being one of the most successful businesses and also all over the world because of the economic development, increase in per capita income, people having less time to cook, people having no time to wait in restaurants and people are ready to spend. One popular fast food chain in India is KFC and one of the tools of KFC to reach its customers is through visual advertisements. -
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Role of media in social issues: Media coverage of Vidarbha mass suicide by print media /
Media has always been an influential medium. It also has the biggest power to make aware of the people and the government. Thus it makes the government aware about the common people‟s problems and needs and making them act accordingly. In fact, it‟s actually the duty of the media. It‟s better to say that its function is nothing but to be a „watchdog‟. There are 4 theories of press/media and three other theories which are called „Development or Alternate Theories‟.