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Media's portrayal of women activists - A comparative case study on Malala Yousafzai & Irom Sharmila /
Media has always played a major role in depicting various sections of the society, various aspects of life and people and thus enabled the common man have various perspectives. Sometimes, media becomes selective and refuses to properly execute certain news. Media can play a useful role in dissemination of information, but it when it comes to the process of portraying the women who have stood up for something, is the efficiency same? -
Understanding the role of corporate social responsibility in promoting brands /
Corporate Social Responsibility has been one of the primary importances given by companies. Every corporate/brand ensures proper identification, organized planning and effective implementation of a CSR activity. All these lead to one key goal, which is to create brand awareness or improve the image of a company/brand. The researcher has analysed the Corporate Social Responsibilities of two brands- Aircel and P&G. A qualitative approach has been taken by the researcher under which critical content analysis has been done to analyse the campaigns of the two brands. The two campaigns taken for the study are Aircel- Save our tigers and P&G Shiksha. -
A study on the awareness and use of ambient advertising /
A common question that arises in the minds of people with reference to advertising is: ‘in the near future, would any place be off-limits to advertising?’ Without much thought, a wellknown person would answer: ‘No’. The introduction of Ambient Advertising has increased the possibility of the answer to this question being affirmative. Ambient advertising is a new form of advertising tactic that has recently been introduced in India with a view of promoting and selling products/services, and brands. -
Role of public relations and promotional strategies in the success of youth theatre groups in Kolkata /
Public Relations is fundamentally the process of managing how, when and in what way one communicates, so that one may ultimately influence the behaviour, attitude and perceptions of those important. Public relations were initially only used for corporate practices but with the passage of time it has clearly become very popular in other fields as well including that of fine arts. Arts with time has gone from an invaluable hobby into a commercial business. -
Comparative analysis of Tata - JLR and Volkswagen - Skoda Merger /
This paper focuses on the strategies adopted by Volkswagen and Tata to rebuild the image of Skoda and Jaguar respectively. Through this paper, the researcher wants to find out how change in ownership and how change in PR strategies, can rebuild the image of a brand. Both Skoda and Jaguar were facing a downhill when it came to sales and were on the verge of shutting down. That is when the change in ownership took place. -
Adopted online marketing strategies for newly opened cafes in Delhi and Bengaluru /
Cafes in India have become a major business activity. It’s demand has grown so much so that people no longer want to go for fine dining and eat their food in an enclosed space with sophisticated colored walls. Though cafes are a borrowed concept from West but in the last seven to eight years, cafes have become a booming sector in the gastronomic industry. Particularly, if we look at the metropolitan cities of India, they all are bustling with cafes and pulling crowd like never before. -
Didacticism in popular bollywood films: A study on Raikumar Hirani's directional films /
The dissertation titled “Didacticism in Popular Bollywood Films: A Study on Rajkumar Hirani's Directorial Films,” speaks about the representation of didactic elements in popular Bollywood films. Didacticism is a philosophy that has been employed in various artistic endeavours from time before the Ancient Greeks. This philosophy believes that any piece of literature or art are meant to both entertain and educate. Popular cinema is also an artistic medium and has the ability to attract a number of people. Popular Bollywood Cinema helps us to understand a lot about the culture and lifestyle of the people. -
The right to information act, 2005 and the media drive: Role of print media in the RTI regime /
Media is regarded as an influential and powerful medium. It is one of the superior powers in our country to make people aware of the happenings of the society. The media performs the role of a ‘watchdog’ in order to cater to the general public. This paper aims to study the media coverage that was given months before passing of the RTI bill, thereby aiming to prove that the media had a significant role in passing this bill. -
Analysis of native advertising on buzzfeed and its impact on the brand image of 7 companies /
In today's world, the social web space has become a competitive platform for companies engaged in a plethora of activities to promote and sell their products and, more importantly, create a brand image. In tandem with the rapid development that has been observed in social media, the advertising industry has also evolved to accommodate the needs of the internet. Native advertising has emerged as a viable and lucrative alternative for companies to communicate with their audiences. -
Humour as a tool for brand recall. Understanding the concept through five star advertisements /
Advertisements are considered as one of the effective tool of promoting a service or product. Though it has high impact on people it uses different appeals to attract the viewers. One of the effective appeals used by advertisers is humour. Humour has been used widely in advertisements since years. Everyone likes humour and the concept behind using humour in advertisements is clearly based on the people’s psychology. The researcher tries to find out whether humour is used as a tool for brand recall or not by using different qualitative and quantitative methods. -
Notions of beauty, perception and acceptance - How people perceive product advertising /
Beauty has always been an important factor in humanity. It has played a very important role in history, being recorded timeless in various arts. Needless to say it is a very important part of our world, our society and us. Though beauty can be achieved through many means, one of the most popular ways one thinks of achieving it is beauty products. These beauty products have wriggled their ways though our daily lives and have made themselves a staple through their insistent advertising which proclaim that they are the answer to all your beauty related problems. One of their proclamations is that their products help achieve perfection. -
Understanding the developmental relevance of animated cartoons: How people perceive the United Nations productions /
The mass media has emerged as one of the greatest tools and a catalyst in propelling some of the great changes in the society. Animated cartoon is one of the forms of mass media. Although often understated, mildly acknowledged and subtle in its ways, it holds the potential to make positive changes if used optimally. -
Credibility of advertisements on social media - people's perspective /
Social media has created a buzz ever since its inception. It has always created the curiosity factor amongst the people. There has been numerous literatures and information regarding social media and its influence on people, but the most important aspect is the bond that people seem to have developed with social media today. Considering the dependability of the audience on social media, the credibility factor has to be strictly monitored. -
Content analysis of Shyamprasad films /
Shyamaprasad is a renowned Malayalam film maker popular for his unique and refreshing style of film making. He is well known for the themes he employs in his films which make them stand apart. This research consists of an in depth analysis of all twelve films made by the film maker using various parameters. The parameters that are considered are themes, characters, underlying ideas, setting, conflicts and emotions. -
A research on the use of VFX in Indian film director Shankar's films /
Shankar is a renowned Tamil film director popular for his technically brilliant films. He is well known for his big budgeted films, which are outstanding. The research consists of an in depth analysis of the use of visual effects in all eleven films made by the director using various parameters. The parameters that are considered are title sequence, song sequence; fight sequence, romantic/, dramatic sequence, comedy sequence and similarity of visual effects (VFX) in scenes. -
Use of popular paintings in advertising /
Western paintings are constantly been in multiple mediums used because of its high recall value; these paintings have had a huge impact on global advertisement by multiple companies to promote their products and services. These popular western paintings have been the source of inspiration for various reason, the age old classic paintings have been deconstructed analysed and meanings have derived. -
Tracing narcissism in the digital era - A study on the selfie phenomenon /
With the advent of mobile camera technology, there stepped in a new concept of photography popularly known as ‘selfie’. Selfie eliminated all the trouble and embarrassment of requesting others to click the picture of one’s own self. Selfie’s rise in popularity can be primarily attributed to social media sites and platforms where they are shared, liked and commented the most. Sensing selfie’s phenomenal popularity, it was soon commercialized by marketers, one form of it being the introduction of selfie stick. -
A study on the role of media in the promotion of the konkani language /
Traditions and language have become crucial aspects in keeping up the culture of a particular place. A language is one of the most important means through which a culture can be sustained and even prevented from dying in the light of the westernization and globalization of the society that we are living in today. One such language that has been facing immense threat against the growing strengths and forces of the Westernised world is that of Konkani, a language most typically spoken on the Western coast of India, also known as the Konkan coast. -
A study of neorealism in Assamese cinema /
The following study deals with the relationship between Assamese Cinema and its connection to Italian Neorealism. Assamese Cinema was founded in 1935 when Jyoti Prasad Agarwala released his first film “Joymoti”. (Ponram, 2014) The films that came after followed the slow paced and sensitive style of film-making. Some of the greatest film directors of Assamese Cinema are Bhabendra Nath Saikia and Jahnu Barua. This study would deal with these two directors and their films. -
Popularity of food blogs: Exploring the rationale /
Food blogs have been introduced to the world long years back. But it gained popularity only in recent years. It was considered as a leisure medium or as a hobby. The need for food blogs came into existence when people started to write about the food they ate or which they cooked. Most of the people who follow food blogs get attracted to the facts like the content, photographs, visual appeal etc.