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A study on significance of cashback offered by online companies and its impact on customer preferences in online purchases
The emergence of e-commerce is redefining the entire business process across the word. This mode of doing business is presently being used in every industry and sale of all products. The retail industry has seen the major shift towards e commerce business model. With more and more customers opting for online purchases, a number of companies have entered into this sector. This had led to extreme competition in the market. The companies compete each other fiercely with sharp marketing tactics. The price based sales strategy is the one that attracts the customers more. The research study is being done to understand the significance of the cashback strategy used by online companies to generate more sales. The study will try to analyse the perception of the customers towards cashbacks and what are the factors related to cashbacks that attracts them. The findings will help the online companies in designing the best cashback model. The study has been carried out in Bangalore as it is one of the leading locations for online business. 2019, Institute of Advanced Scientific Research, Inc. All rights reserved. -
Controlling RayleighBard Magnetoconvection in Newtonian Nanoliquids by Rotational, Gravitational and Temperature Modulations: A Comparative Study
The effect of three different types of time periodic modulations on the RayleighBard magnetic system involving Newtonian nanoliquids is studied. Multiple-scale analysis (homogenization method) is used to arrive at the GinzburgLandau equation. The curiosity in the work is to know the individual effects of (1) rotation, (2) gravity and (3) temperature modulations on RayleighBard magnetoconvection in weakly electrically conducting Newtonian nanoliquids. A significant effort in this research is devoted toward linear and nonlinear stability analyses as well as the homogenization method which leads to the GinzburgLandau evolution equation. Although several studies have concluded similar results for nanoliquids compared with those of pure base fluids, many fundamental issues like the choice of phenomenological models for the thermo-physical properties and the best type of nanoparticles are not well understood. This research focuses on several important issues involving mathematical and computational problems arising in heat transfer analysis in the presence of nanoliquids. Effects of various nanoliquid parameters, frequency and amplitude of modulation on heat transport are analyzed. This investigation focuses on five nanoliquids, with water as a carrier liquid and five nanoparticles, viz. copper, copper oxide, silver, alumina and titania. Enhanced heat transport was observed for rotation, gravity and temperature modulations. In the case of rotation modulation, it is found that increase in the amplitude of modulation results in a decrease in the critical Rayleigh number and thereby to an increase in the mean Nusselt number. The increase in the amplitude of the gravity modulation is shown to enhance the heat transport, whereas increase in frequency is to inhibit the heat transport. Two types of temperature modulations are considered, viz. in-phase (synchronous) and out-of-phase (asynchronous) temperature modulations with the assumption that the boundary temperatures vary sinusoidally with time. The amplitudes of modulation are considered to be very small. In the case of in-phase modulation, there is no significant difference between the heat transports in the presence and in the absence of temperature modulation. On this reason, out-of-phase temperature modulation is used to either enhance or diminish heat transport by suitably adjusting the frequency and phase difference of the modulated temperature. The effect of magnetic field, in all three cases of modulations, is to inhibit the onset of convection and thereby diminish the heat transport. 2022, King Fahd University of Petroleum & Minerals. -
Fluorescent imidazole derived sensor for selective in vitro and in vivo Fe2+ detection and bioimaging in zebrafish with DFT studies
Herein, we have developed imidazole derivatized fluorescent probes IM-1 and IM-2 for extremely selective detection of Fe2+ with rapid response (LOD: 3.245 ?M for IM-1 and 0.297 ?M for IM-2) and excellent binding constants (0.214 105 M?1 and 1.004 105 M?1). Aqueous ethanol system was employed to assess the sensing potency of the probes both in vitro and in vivo in zebrafish is the main highlight of this work. The synthesized fluorophores possess admirable quantum yields of 0.61 and 0.78. The 1:1 binding mechanism of ligands with Fe2+ ions is supported by Job's plot and ESI-Mass spectrum. The synthesized probes demonstrated limited cytotoxicity both in vitro (MDA-MB-231 cells) and in vivo (zebrafish, Danio Rerio) studies. These results prompted us to employ the probes IM-1 and IM-2 to trace out intra cellular Fe2+ ions in zebrafish embryos. 2024 Elsevier B.V. -
Footloose Culture: Migrant Workers and Cultural Meanings of Labour
[No abstract available] -
Jet-driven AGN feedback on molecular gas and low star-formation efficiency in a massive local spiral galaxy with a bright X-ray halo
It has long been suspected that powerful radio sources may lower the efficiency with which stars form from the molecular gas in their host galaxy, however so far, alternative mechanisms, in particular related to the stellar mass distribution in the massive bulges of their host galaxies, have not been ruled out. We present new, arcsecond-resolution Atacama Large Millimeter Array (ALMA) CO(1-0) interferometry, which probes the spatially resolved, cold molecular gas in the nearby (z=0.08), massive (Mstellar= 4 1011 M?), isolated, late-type spiral galaxy 2MASSX J23453269-044925, which is outstanding for having two pairs of powerful, giant radio jets, and a bright X-ray halo of hot circumgalactic gas. The molecular gas is in a massive (Mgas=2.0 1010 M?), 24 kpc wide, rapidly rotating ring, which is associated with the inner stellar disk. Broad (FWHM=70-180 km s-1) emission lines with complex profiles associated with the radio source are seen over large regions in the ring, indicating gas velocities that are high enough to keep the otherwise marginally Toomre-stable gas from fragmenting into gravitationally bound, star-forming clouds. About 1-2% of the jet kinetic energy is required to power these motions. Resolved star-formation rate surface densities derived from Galaxy Evolution Explorer and Wide-Field Infrared Survey Explorer fall by factors of 30-70 short of expectations from the standard Kennicutt-Schmidt law of star-forming galaxies, and near gas-rich early-type galaxies with signatures of star formation that are lowered by jet feedback. We argue that radio Active Galactic Nucleus (AGN) feedback is the only plausible mechanism to explain the low star-formation rates in this galaxy. Previous authors have already noted that the X-ray halo of J2345-0449 implies a baryon fraction that is close to the cosmic average, which is very high for a galaxy. We contrast this finding with other, equally massive, and equally baryon-rich spiral galaxies without prominent radio sources. Most of the baryons in these galaxies are in stars, not in the halos. We also discuss the implications of our results for our general understanding of AGN feedback in massive galaxies. N. P. H. Nesvadba et al. 2021. -
Blockchain enabled energy efficient red deer algorithm based clustering protocol for pervasive wireless sensor networks
Energy efficiency and security are considered as important issues in the design of pervasive wireless networks. Since the nodes in pervasive wireless networks are battery-operated, it becomes essential to develop an energy-efficient method to minimize energy consumption and prolong the network lifetime. This paper presents new energy-efficient and secure clustering based data transmission in pervasive wireless networks using red deer algorithm (RDA) based clustering technique with blockchain enabled secured data transmission, named as RDAC-BC. The proposed RDAC-BC technique undergoes node initialization and performs the clustering process using the RDAC technique. The clustering technique performs cluster head (CH) selection and cluster construction process is carried out. Once the CHs are chosen, blockchain enabled secure data transmission takes place among cluster members (CMs) as well as CHs. The application of RDAC and blockchain technology helps to achieve energy efficiency and security. The experimental validation of the RDAC-BC technique is assessed under several aspects and the results are compared with existing methods. The obtained results ensured that the RDAC-BC technique has shown superior results interms of energy, network lifetime, packet delivery ratio (PDR), and throughput. 2020 Elsevier Inc. -
Engine behavior analysis on a conventional diesel engine combustion mode powered by low viscous cedarwood oil/waste cooking oil biodiesel/diesel fuel mixture An experimental study
Binary biofuel is the best alternative source that completely replaces petroleum-based fuel. In this study, we have experimented with the waste cooking oil and cedarwood oil as biofuel in a DI CI engine for various proportions and related its combustion, emission, and performance characteristics to those of base diesel. This study aims to eliminate the utilization of fossil fuel in a diesel engine by introducing green binary fuel (low viscous fuel resulting from the blending of cedarwood oil with WCO biodiesel) successfully. The objective of the study is to convert cedarwood WCO into green binary fuel and investigate its performance, emission, and combustion properties. The transesterification process is utilized for the enhancement of WCO as biodiesel. It occasioned a reduction in brake thermal efficiency as the addition of waste cooking oil in the blend increased. At the same time, the maximum value of BTE of 27.8% was attained for B10C90 (10% transesterified waste cooking oil and 90% cedarwood oil in volume), whereas it was 28.1% for diesel at maximum load conditions. The BSEC was 15.4 MJ/kW-hr for B10C90 and 12.8 MJ/kWhr for diesel. The emission characteristics, CO, HC, NOx, CO2, and smoke for B10C90 were 17.93 g/kWhr, 0.55 g/kWhr., 20.09 g/kWhr, 2210.9 g/kWhr, and 25.55%. Combustion features such as NHRR, burn duration, MPRR, combustion efficiency, Ignition delay, and coefficient of variance for B10C90 were 53.74 bar, 29.38 CAD, 4.71 bar/CAD, 99.7%, 7.01 CAD, and 4.73% respectively. It showed that B10C90 had comparable performance (BTE) and combustion values to mineral diesel with better emission characteristics. 2024 The Institution of Chemical Engineers -
A catechism of pentecostal schisms and the efficacy of management in the stabilization of the church in zimbabwe
The Pentecostal church in Zimbabwe has of late experienced a rude awakening with the mushrooming of these incessant schisms which threaten the unity of purpose that should prevail in a religious set up. The current newlineincrease in schisms is of great concern to the Christian community. Are such schisms embedded in its original design, or are there other factors at play. The problem necessitated the commissioning of this study in order to explore the schism scourge with view to arresting it and bring stability to the splintering Pentecostal church. The conceptualization of the study began by identifying six hypothetical perspectives as the root hypothetical causes of church schisms, i.e., doctrinal, controversial relationship, secularization, institutionalism, leadership and management perspectives. Theoretical frameworks in the newlineexisting literature were reviewed to establish knowledge gaps that informed the newlinestudy approach. Using focus group discussion, document analysis, survey questionnaires, and interviews, the study sought causal and remedial validation on the problem at hand. To unveil the intricacies of the problem, an explorative mixed study framework was preferred. In order to generate a desired rich understanding and interpretation of schisms, a more qualitative catechism inquiry based on a combined ethno-methodology and hermeneutics paradigm was adopted. The study proposition was that church schisms are a result of management challenges in the Pentecostal church. The theoretical frame of the study was therefore modeled to explore newlinehow management protocols could be harnessed to induce real growth and stability. The Pentecostal church is renowned for shunning management, considering it secular and hence worldly. On one hand, the church is the most newlinecomplex institution, multifaceted and with multi-bottom lines, yet on the other hand, management is all about dealing with such complexities. -
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Properties, Synthesis and Emerging Applications of Graphdiyne: A Journey Through Recent Advancements
Graphdiyne (GDY) is a new variant of nano-carbon material with excellent chemical, physical and electronic properties. It has attracted wide attention from researchers and industrialists for its extensive role in the fields of optics, electronics, bio-medics and energy. The unique arrangement of spsp2 carbon atoms, linear acetylenic linkages, uniform pores and highly conjugated structure offer numerous potentials for further exploration of GDY materials. However, since the material is at its infancy, not much understanding is available regarding its properties, growth mechanism and future applications. Therefore, in this review, readers are guided through a brief discussion on GDYs properties, different synthesis procedures with a special focus on surface functionalization and a list of applications for GDY. The review also critically analyses the advantages and disadvantages of each synthesis route and emphasizes the future scope of the material. Graphical abstract: (Figure presented.) The Author(s), under exclusive licence to Springer Nature Switzerland AG 2024. -
Spectroscopic study of Herbig Ae/Be stars in the Galactic anti-centre region from LAMOST DR5
We study a sample of 119 Herbig Ae/Be stars in the Galactic anti-centre direction using the spectroscopic data from large sky area multi-object fiber spectroscopic telescope survey program. Emission lines of hydrogen belonging to the Balmer and Paschen series, and metallic lines of species such as Fe ii, O i, Ca ii triplet are identified. A moderate correlation is observed between the emission strengths of H? and Fe ii 5169 suggesting a possible common emission region for Fe ii lines and one of the components of H?. We explored a technique for the extinction correction of the HAeBe stars using diffuse interstellar bands present in the spectrum. We estimated the stellar parameters such as age and mass of these HAeBe stars, which are found to be in the range 0.1-10 Myr and 1.5-10 M, respectively. We found that the mass accretion rate of the HAeBe stars in the Galactic anti-centre direction follows the relation ?acc ? M?3.12-0.34+0.21, which is similar to the relation derived for HAeBe stars in other regions of the Galaxy. The mass accretion rate of HAeBe stars is found to have a functional form of ?acc ? t-1.10.02 with age, in agreement with previous studies. 2023 The Author(s) Published by Oxford University Press on behalf of Royal Astronomical Society. -
Estimation of stellar parameters and mass accretion rate of classical TTauri stars from LAMOST DR6
Classical T Tauri stars (TTS) are low-mass pre-main sequence stars with an active circumstellar environment. In this work, we present the identification and study of 260 classical TTS using LAMOST Data Release 6, among which 104 stars are newly identified. We distinguish classical TTS from giants and main-sequence dwarfs based on the log g values, and the presence of H ? emission line and infrared excess that arises from the circumstellar accretion disk. We estimated the mass and age of 210 stars using the Gaia colormagnitude diagram. The age is from 0.1 to 20 Myr, where 90% of the stars have age <10 Myr and the mass ranges between 0.11 and 1.9 M? . From the measured H ? equivalent widths, we homogeneously estimated the mass accretion rates for 172 stars, with most values ranging from 10 - 7 to 10 - 10M? yr - 1 . The mass accretion rates are found to follow a power law distribution with the mass of the star, having a relation of the form M?acc?M?1.430.26 , in agreement with previous studies. 2023, Indian Academy of Sciences. -
Green synthesis of silver nanoparticles using calendula officinalis and its anti-bacterial studies /
Mapana Journal of Sciences, Vol.17, Issue 2, pp.11-17, ISSN No: 0975-3303. -
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Artificial Intelligence Based Computational Framework for Identification and Classification of Interstitial Lung Diseases Using HRCT Images
Interstitial Lung Diseases (ILDs) refer to a wide array of respiratory disorders characterised via infection and scarring of the lung's interstitial tissue. These conditions affect the space within the air sacs, compromising the lungs' ability to expand and contract properly. ILDs manifest with a range of symptoms, including persistent cough, shortness of breath, and fatigue. Diagnosis of ILDs often involves imaging methods, mainly High-Resolution Computed Tomography (HRCT), to assess lung abnormalities. ILDs can have lasting effects on respiratory function, leading to progressive fibrosis. The primary obstacle in identifying ILDs lies in the diverse array of symptoms they present, making it challenging to distinguish them from other pulmonary disorders. The HRCT is a commonly employed method in ILD diagnosis. These images provide a detailed depiction of lung tissue, revealing its size, shape, and any notable abnormalities or changes. Moreover, HRCT plays a crucial role in monitoring disease progression over time. Deep Learning (DL) excels in detecting patterns in intricate medical images that may pose challenges for traditional methods. Moreover, DL algorithms exhibit the ability to identify subtle changes in medical images indicative of pathology, and they can automate object detection tasks. The application of DL in medical contexts can enrich the precision and rapidity of diagnoses. In this research aimed at improving the accuracy of artificial intelligence AI-based ILD identification, we harnessed the benefits of deep learning, employing full-training, Transfer Learning (TL), and ensemble voting techniques. Our approach involved the construction of three Convolutional Neural Networks (CNNs) from scratch for ILD detection. Additionally, we customized models named InceptionV3, VGG16, MobileNetV2, VGG19, and ResNet50 for both full-training and TL strategies. This comprehensive methodology aimed to take benefits of DL architectures to enhance the precision of ILD identification in medical imaging. Both the first dataset consisting of HRCT images and the second dataset comprising Chest X-ray were employed in our study. However, during the initial training phase of the TL models, we utilized pre-trained ImageNet weights. To enhance performance, modifications were made to the classification layers of all five models for both TL and full-training processes. To further improve training outcomes, a soft-voting ensemble approach was employed. The ensemble, combining the predictions of all three newly developed CNN models (ILDNetV1, ILDNetV2 and ILDNetV3), and ILDNetV1 achieved the highest test accuracy at 98.14%. Additionally, we incorporated machine learning (ML) models, including Logistic Regression, BayesNet, RandomForest, Multilayer Perceptron (MLP), and J48, using statistical measurements derived from HRCT images. Our study introduces a novel AI-based system for predicting ILD categories. This system demonstrated superior performance on unseen data by leveraging the results from the newly constructed CNNs, transfer learning, and ML models. This comprehensive approach holds promise for advancing ILD category prediction, providing a more robust and accurate tool for medical diagnosis and decision- making. -
A Study on emotional labour and job embeddedness amongst the frontline employees in hotel industry in bangalore
In various studies, researchers have pointed out that there exists a high turnover in the hotel industry. It is also found that employees in the hotel industry practice high emotional labor. However, the researcher, wanted to understand if people leave the industry or the organisation and how emotional labor plays positively in this phenomena. It was also curious to understand if Pride in work and Social Intelligence plays a role between Emotional Labor and Job newlineEmbeddedness. The present study investigated the emotional labor along with pride in work and social intelligence, experienced by employees of different hotels as a factor affecting their Job Embeddedness. A descriptive study was conducted using self-administered questionnaires among 341 frontline employees of different five-star and five-star deluxe hotels of Bangalore. newlineThe results exhibited a significant impact of Emotional Labor, Pride-in-Work, Social Intelligence on Job Embeddedness as well as significant differences in perceptions of variables based on demographic factors of the employees. The implications and suggestions for the hotel industry were discussed in the study. -
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Evaluating the Effectiveness of a Facial Recognition-Based Attendance Management System in a Real-World Setting
Face recognition technology has been extensively used in multiple verticals of security, surveillance, and human-computer interaction. Conventional techniques including manual sign-ins, identity cards, or biometric verification have been used by traditional attendance systems. Face recognition systems have, however, become a popular way to track attendance, thanks to developments in computer vision and machine learning. The construction of an attendance registration application is the main topic of this research study, which also offers a thorough overview of facial recognition attendance systems. This study seeks to provide light on the benefits, drawbacks, and potential applications of these fast-developing technologies. Face recognition technology may be integrated into attendance systems to increase productivity, accuracy, and user comfort. However, issues like privacy worries and technological constraints must be resolved. With predicted future improvements in machine learning algorithms and hardware capabilities, face recognition attendance systems look to have a bright future. This research article adds to a deeper understanding and successful application of facial recognition technology in attendance systems by examining these features. 2023 IEEE. -
Automatic Skin Lesion SegmentationA Novel Approach of Lesion Filling through Pixel Path
Abstract: Lesion segmentation is a vital step in a melanoma recognition system. Many algorithms were developed for the efficient skin lesion segmentation. Most of them fails to realize a perfect segmentation. This paper proposes a novel, fully automatic system, for the lesion segmentation in dermatograms. The proposed approach executes in two steps. Selection of root seed is the first step. All the lesion pixels in the dermatogram are identified during the second step. Traversal through a predefined lesion pixel path ensures the reachability of all lesion pixels irrespective of the possible lesion discontinuity. The proposed algorithm is tested with two publically available dataset, PH2 and images of ISBI2016 challenge. Out of the six evaluation parameters, the proposed method shows the best values for specificity, accuracy, Hammuode distance and XOR. This confirms the merit of the proposal with respect to existing popular methods. 2020, Pleiades Publishing, Ltd. -
Directional Vector-Based Skin Lesion Segmentation - A Novel Approach to Skin Segmentation
Efficient skin lesion segmentation algorithms are required for computer aided diagnosis of skin cancer. Several algorithms were proposed for skin lesion segmentation. The existing algorithms are short of achieving ideal performance. In this paper, a novel semi-automatic segmentation algorithm is proposed. The fare concept of the proposed is 8-directional search based on threshold for lesion pixel, starting from a user provided seed point. The proposed approach is tested on 200 images from PH2 and 900 images from ISBI 2016 datasets. In comparison to a chosen set of algorithms, the proposed approach gives high accuracy and specificity values. A significant advantage of the proposed method is the ability to deal with discontinuities in the lesion. 2020 World Scientific Publishing Company.